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Invalid clicks?

Out-of-the blue letter from Google.

         

jthompson

4:54 pm on Jul 14, 2004 (gmt 0)

10+ Year Member



I'm a new google adsense member and earned about $700 within 2 weeks. But then I got this email from google adsense today (please read below). I don't believe them as I did not click my own banners to earn cash. I asked them to provide a copy of the report but they refused to do so. They have refunded the publishers from the amount I’ve earned in full. I did not get anything from google. I worked hard putting their stupid banners almost every page of my website.

How can I ensure if I'm getting ripped off by google? Can you trust this billion dollar company?

Email from google

<snip>

[edited by: Brett_Tabke at 5:00 pm (utc) on July 14, 2004]
[edit reason] please see tos. We do not allow email excerpts on WebmasterWorld [/edit]

blairsp

11:31 am on Jul 19, 2004 (gmt 0)

10+ Year Member



They also told me they would credit the adwords clients involved. I use adsense from the start of this program but never received a credit. Did anybody receive ever a credit?

I am sure they keep it 99% in all cases

No doubt someone will point out that what you are saying is dreadful and that google could sue you. However, I often wondered about that. I really wished I had taken note of some of the advertisers on my site and dropped them an e-mail saying "look you might not have had any clicks at all, but if you did and they were from my site in the last 7 weeks, then I hope you got a refund, because I didn't get any money" Or something like that

FrankWeb

3:09 pm on Jul 19, 2004 (gmt 0)

10+ Year Member



You're right, when I say "I am sure" I have to say I won't be surprised if.., since I do not state facts on this point.

Rodney

3:53 pm on Jul 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



They also told me they would credit the adwords clients involved. I use adsense from the start of this program but never received a credit. Did anybody receive ever a credit?

I'm sure if you talk to advertisers in the adwords forum, they may have experience with getting credits from google.

alika

4:25 pm on Jul 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I got a credit in my Adwords account for a few bucks. Nothing much, but it made me appreciate G's efforts in detecting fraudulent clicks.

mquarles

4:52 pm on Jul 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



They also told me they would credit the adwords clients involved. I use adsense from the start of this program but never received a credit. Did anybody receive ever a credit?

I have received small credits from them from time to time. I suspect the amount of the credits does not equal your entire earnings, as they probably just credit those deemed fraudulent and pocket the balance.

MQ

gayle

2:41 am on Jul 20, 2004 (gmt 0)



Hi,
I too came home one day to find a disabled email from Google. I had used adsense on two websites since November and was steadily increasing in revenue. Last month my brother-in-law who is a website genius, having over 100 sites, moved my Google ads, size and color. This caused a little more than double revenue. Boom, 2 weeks later they cut me off. It is incredibly frustrating as I did nothing unethical. There seems to be know way to get Google to re-look at this. I hope to get reinstated but after reading other stories it seems unlikely. Does anyone have any new advise on what to do?
Gayle

Roomy

6:16 am on Jul 20, 2004 (gmt 0)

10+ Year Member



I would be very interested to know the market segementation breakdown of this invalid click cases. I am sure there would be some correlation between unsuccesful appeals and sites that are pitched at very popular markets.

One doesn't hear many of these stories for niche sites.

7_Driver

7:04 pm on Jul 21, 2004 (gmt 0)

10+ Year Member



If Google simply didn't pay out on any invalid clicks (or charge advertisers for them) - then webmasters would have no incentive to click on their own ads (no payout) - and no incentive to click on competitors ads (they won't get banned).

By contrast the current system gives unscrupulous webmasters every motive to make invalid clicks on their competitors sites - thus making the problem of invalid clicks worse - not better.

If postings here are to be believed, I could probably cost several key competitors thousands of dollars with a few hundred well-directed clicks on their ads from a small range of IPs. With luck, one or two might even go out of business.

So it's just as well that's not the way I choose to compete. And that's not the way THEY choose to compete either (so far anyway). But Google seems to have put a powerful weapon in the hands of the unscrupulous webmaster. Just because people "play nice" in my industry - doesn't mean it's the same all over.

Google aren't stupid. They must know this. I suspect they like the FUD they've created, and intended to create it. I reckon they want adsense impressions on existing pages - but want to discourage people from creating sites / pages specifically for adsense. It says so in the Terms remember? The FUD is an excellent way of discouraging people from going into the "Adsense Publishing" business on a large scale. At least until competition arrives.

europeforvisitors

9:23 pm on Jul 21, 2004 (gmt 0)



If Google simply didn't pay out on any invalid clicks (or charge advertisers for them) - then webmasters would have no incentive to click on their own ads (no payout)

Publishers would have the same incentive as they do now (make money: to make money if they didn't get caught.

However, they'd have no incentive to behave themselves, because there would be no risk of losing current and future income if they did get caught.

Google aren't stupid. They must know this. I suspect they like the FUD they've created, and intended to create it.

It's more likely that they're cultivating a reputation for being hardnosed about fraud because that's what advertisers like to hear. Given a choice between reassuring publishers and reassuring advertisers, Google will opt for the latter. Why? Because advertisers (not publishers) are the paying customers.

I reckon they want adsense impressions on existing pages - but want to discourage people from creating sites / pages specifically for adsense. It says so in the Terms remember? The FUD is an excellent way of discouraging people from going into the "Adsense Publishing" business on a large scale. At least until competition arrives.

If Google wanted to discourage "made for AdSense" sites, it would begin shutting down the owners' accounts in accordance with the TOS. That would be more effective than creating FUD about something else entirely (invalid clicks).

hyperkik

10:43 pm on Jul 21, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Advertisers clicking each other's ads isn't exactly a new phenomenon. I understand that a few years ago, a couple of California drunk driving defense lawyers ended up in litigation because one was supposedly clicking the other's Overture links. That problem significantly predates AdSense, and I doubt that Google gets particularly confused when distinguishing publisher fraud from competitor fraud.

suidas

12:40 am on Jul 22, 2004 (gmt 0)

10+ Year Member



Let's put some real data on the table. It would be nice if we could know CPC, CPM and etc., but this is against the Adsense TOS, which prohibits discussing "click-through rates or other statistics relating to Site performance in the Program provided to You by Google." It does not prohibit telling people how many hits a site gets per month, and whether Adsense was on "some," "many" or "most" pages. So, fess up letter-receivers.

I have a sneaking suspicion that Google is wont to give particular scruitiny to small sites, particularly when they use high-prived keywords. Conversely large sites with lousy keywords are less at-risk.

Why Google should look at small sites with high-priced keywords:

1. Scamming has its own costs (eg., getting kicked and losing development costs), so scamming only makes financial sense if this payoff is great.

2. A large site has more "at risk" from spamming Google. There's more invested in it, so the risk is greater. And anyway, a large-scale site has legitimate avenues to making money.

3. Spammers are both evil and lazy. Evil, lazy people seldom manage to build a large, high-traffic site.

4. Large-scale automated spamming is probably easy to detect. Only small scale clicks stand a chance, and this, again, only works if the keywords are valuable. If you've got mesothelioma, as one previous writer said, it would pay to drive cross-country, clicking at every public library. (No, don't try it. I'm sure they detect spam by types of businesses. If 50% of activity is from libraries, Kinkos and airport kiosks, it's spam.)

So, how much traffic are we talking about?

europeforvisitors

4:45 am on Jul 22, 2004 (gmt 0)



Suidas, you make a lot of good points. Thanks for the analysis.

blairsp

10:43 am on Jul 23, 2004 (gmt 0)

10+ Year Member



Can't give you any details on high price keywords as most of my click throughs were for 5-10cents, however I did fall into the category of small website. About 200 pages of original content.

As I have already been given the boot there are no TOS to break so, in answer to your questions:

1. Scamming has its own costs (eg., getting kicked and losing development costs), so scamming only makes financial sense if this payoff is great.

Payoff was rubbish. rarely (VERY) made the minimum amount for payout each month. NO reason at all for me to try and cheat them as it was never going to make me rich

2. A large site has more "at risk" from spamming Google. There's more invested in it, so the risk is greater. And anyway, a large-scale site has legitimate avenues to making money.

Not sure what you mean. Small scale site-I was making more from straightforward cpm than I was from adsense. No that I am with an alternative to adsense their advetisers are paying me 4 times what G was-far better advertisers, certainly in the travel industry (which they had an affilate programme though!). In a way I am now glad G booted me as it opened up my eyes to alternatives

3. Spammers are both evil and lazy. Evil, lazy people seldom manage to build a large, high-traffic site.
couldn't agree more. Thats why niche quality sites get so uptight when booted from Adsense. I put 300 hours work(conservative estimate) into developing this site to make $50 a month from G then get booted in the third month(no payout from previosu two months as I hadn't made the minimum!). Perhaps that is a lesson for me-Develop a high value keyword site for the future that would take me couple of hours to put together and watch the dosh roll in.

4. Large-scale automated spamming is probably easy to detect. Only small scale clicks stand a chance, and this, again, only works if the keywords are valuable. If you've got mesothelioma, as one previous writer said, it would pay to drive cross-country, clicking at every public library. (No, don't try it. I'm sure they detect spam by types of businesses. If 50% of activity is from libraries, Kinkos and airport kiosks, it's spam.)
Probably is. Although every public library in UK wouldn't take you long to work your way through. After all most US citizens think they can "do" the continent of Europe in 10 days so how long would it take to "do" a tiny island like United Kingdom

Anythign else you want to know. Just ask I will be as honest and open as I can(which is pretty honest)

suidas

12:28 pm on Jul 23, 2004 (gmt 0)

10+ Year Member



Pages served per day? Percentage with Adsense on them? (ie., getting at impressions)

I wonder at the UK angle. I've noticed people who get kicked often previously posted questions about getting checks in Uzbekistan, or otherwise indicate they're not from the US. The UK, of course, has excellent legal structures (and your English is even quite good!), so you wouldn't think there would be any effect.

richmondsteve

1:06 pm on Jul 23, 2004 (gmt 0)

10+ Year Member



blairsp wrote:
As I have already been given the boot there are no TOS to break so, in answer to your questions

blairsp, I'm not suggesting that you're violating the AdSense Terms and Conditions, but I am pretty sure that some of the terms of the agreement still apply after a publishers is no longer participating in AdSense. In fact, if I remember right, it actually specifies which sections still apply after termination. You may want to investigate.

blairsp

1:44 pm on Jul 23, 2004 (gmt 0)

10+ Year Member



Can't get blood out of a stone. Can't get money out of an ex publisher if he hasn't got any. Thanks for the concern though

blairsp

1:48 pm on Jul 23, 2004 (gmt 0)

10+ Year Member



Pages served per day?

Not sure. Been using a free stats account-traffic didin't justify paying for anything, although I could have paid it out of my adsense earnings (ahem!). From memory it was about 1500-2000 per day.
Percentage with Adsense on them? (ie., getting at impressions)

All of them

I wonder at the UK angle. I've noticed people who get kicked often previously posted questions about getting checks in Uzbekistan, or otherwise indicate they're not from the US. The UK, of course, has excellent legal structures (and your English is even quite good!), so you wouldn't think there would be any effect.
Other than the US not spelling tomato, colour etc correctly, I would agree :-}

richmondsteve

3:23 pm on Jul 23, 2004 (gmt 0)

10+ Year Member



blairsp wrote:
Can't get money out of an ex publisher if he hasn't got any. Thanks for the concern though

Good point. I just didn't want you to get in trouble. On top of that, I'd hate for another publisher to read what you said, take it as gospel, and violate the AdSense Terms and Conditions and get in trouble. No reply necessary.

dvduval

12:49 am on Jul 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It seems that new people get booted easier?
Once you've made it 6 months maybe the boot factor is less?

europeforvisitors

1:51 am on Jul 24, 2004 (gmt 0)



It seems that new people get booted easier?
Once you've made it 6 months maybe the boot factor is less?

If that's true, it's probably because most people who violate the terms of service aren't going to wait six months before doing so.

Kerrin

3:20 pm on Jul 26, 2004 (gmt 0)

10+ Year Member



I'm curious. Is 'invalid clicks' a valid reason for account termination AND withholding back payment?

After reading sections 11a & 11e of the Adsense T&C it appears to me it's not.

I've never used Adsense btw. I don't like the idea of entering an agreement where there is no set revenue share and I can't protect myself by monitoring/blocking certain clicks via my own tracking URL.

digitalv

3:35 pm on Jul 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm curious. Is 'invalid clicks' a valid reason for account termination AND withholding back payment?

I would certainly hope it is. As an AdWords advertiser, I really hope that Google is doing their part to reduce fraud. If you were busted for clicking on ads on your site, why should Google pay you? That's my money they're paying you with. I have a bigger problem with Google not refunding the advertiser when they shut someone down than with shutting people down in the first place. But maybe that's a different topic for a different category :)

blairsp

3:51 pm on Jul 26, 2004 (gmt 0)

10+ Year Member



I have a bigger problem with Google not refunding the advertiser when they shut someone down than with shutting people down in the first place. But maybe that's a different topic for a different category :)

Let me know where the thread is because I am sure lots of people would like to comment (mainly of course disgruntled ex-adsensers like myself :-}

doing their part to reduce fraud
Adsense never use that term because if they want to accuse me of fraud then I (and many others)will happily see them and their secretive proof in court.

europeforvisitors

4:41 pm on Jul 26, 2004 (gmt 0)



Adsense never use that term because if they want to accuse me of fraud then I (and many others)will happily see them and their secretive proof in court.

I don't know if Google has used the word "fraud" in its warnings to publishers, but it has used the term "fraudulent clicks."

FrankWeb

8:35 pm on Jul 26, 2004 (gmt 0)

10+ Year Member



"invalid clicks" that's what they told me.

Still not over the fact they stole a 4 digit number from me, yes stole, since they took it, without proof.

I am an adwords user myself from the start, and do not agree with some of the members posting above me. Google's action and steps in regards to "invalid clicks" or not normal.

They take your whole check, and if possible the month before that if not approved yet. I would so love to fight this in court, just don't have the money for it and from outside the US it makes it not easier.

I am sure that most of the people in this forum are honest users, since I can't believe people would waste their time here, if they knew, they did something against the rules, when they were kicked out.

Really what a nightmare. Who wouldn't get an all over anti-google feeling I this happened to you. I just hope for many of you, this will never happen to you.

Too bad I can't give tips of what not to do to prevent a disabled adsense account, as I didn't do a thing wrong, sorry for the poor advice...I hate depending on a third party. grrrrrrr so upset still. Well writing about it seems to help..lol

digitalv

12:33 am on Jul 27, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Let me know where the thread is because I am sure lots of people would like to comment (mainly of course disgruntled ex-adsensers like myself :-}

I'm not talking about disgruntled ex-adsense users, I'm talking about the AdWords advertisers who are paying Google and not getting a refund when someone fraudulently clicks on their ads.

Thread is here:

[webmasterworld.com...]

anallawalla

2:15 am on Jul 27, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Sure, I see AdWords credits from time to time but they could be random amounts for all I know, e.g. $43.12 and $200.00 are two such monthly amounts in the past 12 months. I didn't see any in 2002. It gives me some comfort but I don't know if the invalid clicks came from AdSense or serps.

The Glossary explains such credits as "Adjustments to your account balance appear itemized within both billing summary and payment details pages under the My Account tab. Billing adjustments may reflect promotional credits, credits for invalid clicks toward your account, and courtesy credits applied by AdWords client services specialists."

Brett_Tabke

2:29 am on Jul 27, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



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