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AdSense not very targeted?



3:43 am on Jun 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Hi, I just joined Google AdSense and has started putting up ads. However, I didn't find the ads to be very targeted. Do I have to do something in order to get targeted ads? I just ran Google AdSense for 3 hrs, FYI.


5:53 am on Jun 22, 2003 (gmt 0)

10+ Year Member

I'm not 100% sure on this, but I think the longer you leave it the better target it is. If people don't click on the ads, maybe google will try some other ads that may be more targeted. Or it could be that the ads are the most target ads that google can offer.


6:17 am on Jun 22, 2003 (gmt 0)

10+ Year Member

I had similar experience, but mostly for pages that had not been cached by googlebot/mediapartners yet.

After the bot visits the page(s) in question, and after a few hours for the data to get into the index, then you should start seeing more targeted ads.


7:03 am on Jun 22, 2003 (gmt 0)

10+ Year Member

I'm amazed by how extremely targeted AdSense is, without doing anything except to have sharply-focused pages which happen to match an AdWords advertiser.

Yesterday I was composing a new historical page dealing with a late-Victorian musician in Plymouth UK. I put in a captioned picture of a Plymouth theatre, I put in a review from a long-defunct Plymouth newspaper. No other page on my site deals with this area.

When I went to preview that new page on my own machine, Google instantly served up a "Come to Scenic Devon" advert! The Devon advert is not served for other pages on the site (as far as I can see).

This is pretty good: even though my site is not about travel, someone researching this particular history might well decide to go visit the regional library in Plymouth or see the theatre--much more likely than J. Random Surfer.


8:09 am on Jun 23, 2003 (gmt 0)

10+ Year Member

Okay, this is strange!

I recently found a page (I can't find it now... was on one of those google weblogs, I think) where you could type in a URL and find out what AdWords AdSense would serve.

Well, with a couple of sites, I learned that typing in [domain.com...] resulted in wildly different ads than when typing in [domain.com...]

What's up with that?


1:38 pm on Jun 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Some ramblings:

It would be great if adsense publishers would have a report telling them, which pages are the ones getting the clicks. In my case, I would assume that most of the people are clicking from the index page, but I get people coming into my site through a lot of different pages, and being that there seems to be a large range in the amount paid for clicks, knowing what pays the most would help my evil plans :D

It would be great if more emphasis is given to keywords in the text as opposed to meta=”keywords”. This is just a guess, but I think that the adsense index and algo takes into consideration the keywords in your {head} substantially. The reason I am saying this is that I am a very lazy webmaster and usually reuse most of a page changing only the {title tag} and if I am feeling industrious the {content tag}. Even after considering that my site’s content is related, I still see too much of a one theme as opposed to really fine targeting. For example:

A page about commercial loans will have the following adsense ads:
Commercial loan, Commercial loan, Real Estate loan, Factoring

A page about business valuation will have the following adsense ads:
Commercial loan, Commercial loan,Valuation, Real Estate loan

A page about small business accounting will have the following adsense ads:
Factoring, Commercial loan, Small Business accounting software, Factoring

As you can see, it would be much better if the bolded results were in the first position and the users would have more similar choices.


5:56 am on Jun 24, 2003 (gmt 0)

10+ Year Member

I'm also having some issues with the adsense targeting.

Based on all my research, I was under the impression that the adsense ads would come from the adwords database, but this does not appear to be quite the case. They may be comming from a VERY small subset of adwords inventory. I say this because I have 1 very targeted site on a subject that has TONS of ads in adwords, but my site just keeps repeating the same 2 adsense ads over, and over, and over.....

I have contacted adsense, but as of yet have received no reply.


7:10 am on Jun 24, 2003 (gmt 0)

10+ Year Member

<edit> Will post more detailed version on thursday</edit>

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