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Related Searches on AdSense Ads

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2:24 am on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Has anyone noticed the Related searches on the AdSense Ads? Just below the ads are two links to a Google Related Search.

I for one do not like that as people may click on that rather than the ad.

ADD IN

In fact I have now just seen one add that had no ads but just a whole bunch of links for related searches.

4:38 pm on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member digitalghost is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>>Google hasn't said whether or not people are being compensated for these "related search" links.

The related-searches boxes will also undoubtedly serve to increase traffic to Google's site. Wojcicki said small publishers directing the searches would not share in the revenue generated from clicks on paid searches there.

Covered by MartiniBuster is this thread: [webmasterworld.com...]

4:39 pm on Aug 7, 2003 (gmt 0)



Universetoday, Google updated their FAQ upon launch of the related searches.

"The related searches feature is intended solely to enhance the user experience and serve as a valuable information resource. Neither Google nor AdSense publishers earn any revenue from clicks on related searches."

4:49 pm on Aug 7, 2003 (gmt 0)




Neither Google nor AdSense publishers earn any revenue from clicks on related searches

How many times should I explain to people that it is a blatant lie?

Why? Because: once user clicks on related search link, then new window opens with search results and with AdWords banners typical for these keywords, but publisher is not getting any money from clicks on AdWords Banners on Google's search results that come from "Related Search" links. Google admitted it - Susan Wojcicki said it openly:


The related-searches boxes will also undoubtedly serve to increase traffic to Google's site. Wojcicki said small publishers directing the searches would not share in the revenue generated from clicks on paid searches there.
4:53 pm on Aug 7, 2003 (gmt 0)

10+ Year Member



I don't really mind the Related Searches since odds are good that my visitors came from Google in the first place.

What I'm not understanding is the fact that the related searches are spot on for my content but my ads are not well targeted at all. How come they can target the correct related searches but not the ads themselves?

The only thing that is targeted about the ads is the geographical location.

5:00 pm on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



<ignore>
5:13 pm on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yeah, they shouldn't lie about it. They must think we're really stupid.
2:25 am on Aug 7, 2003 (gmt 0)

10+ Year Member



Seems AdSense is trying lots of new things today!
Has anyone else seen the 'related searches' appearing on the ads? If there are 4 ads in the SkyScraper 'related searches' may (not on all ads) appear at the bottom in the border. However I have some pages which are only running 2 or 3 ads, then the rest of the SkyScraper space is filled with 'Related Searches'!
I guess if we're taking their money we have to put up with this, but I presume we're not getting paid for those!

***Update***

And some new pages which were PSAs now say "This blank space brought to you by Google"!
I *love* Google!

2:30 am on Aug 7, 2003 (gmt 0)

10+ Year Member



I would like to know more about "Related Searches"

What are they going to put on the AdSense next without informing publishers. I think Google should ask before putting certain things on the code. But then again who am I? Google? Not! ;)

2:39 am on Aug 7, 2003 (gmt 0)

10+ Year Member



I've completely removed all google ads from my sites.

The "related" searches displays links to google searches, I do not get any credit for the clicks, and it's linking to competition.

The big thing about the related searches is they look like links I've put into my site, when they are not. It's much worse on the tower ads than the banners, as sometimes the towers are not completely filled, allowing google to insert a huge number of related searches [to my own site]. arrrg!

Explain WHY this is something I'd want?

2:45 am on Aug 7, 2003 (gmt 0)

10+ Year Member



if you've dropped the ads completely you cant have been very for them in the first place - am I right?
2:51 am on Aug 7, 2003 (gmt 0)

10+ Year Member



<<if you've dropped the ads completely you cant have been very for them in the first place - am I right?>>

crookyboy, I'm not sure what you're saying, but I've been with google since it started adsense. My sites generate many millions of page views a month, so it's not like I'm running a small site with 4 pages of content. I liked adsense, that is why I immediately started using it.

The money in from google isn't the concern here, nor is "liking" adsense.

What is a concern is that the related content ads look like part of my site, and that they look like links *I* am recommending. I don't mind a competitor doing ads on my site if I'm getting revenue from it, but I do mind it when I suddenly become a free spot to plug in google and my content is no longer distinguishable from google's ads.

[edited by: JasonHamilton at 2:54 am (utc) on Aug. 7, 2003]

2:53 am on Aug 7, 2003 (gmt 0)

10+ Year Member



sorry, i picked up a wrong signal - i thought you were getting rid as a final straw kind of thing, no hard feelings :)
2:55 am on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Just noticed the related searches.... Too early to tell, but so far I do not like the idea. I did not mind the ads by google links, but the related searches might affect CTR.
2:56 am on Aug 7, 2003 (gmt 0)

10+ Year Member



It will affect the CTR period! :(
3:00 am on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think that the only good thing about the related searches is that it kind of shows where Google knows anough about the page to do the targetting. If you browse your site, you will see that sometimes the related searches does not appear and this indicates IMHO that Google is serving the site wide theme ad there and is not doing page specific targetting.

Check it out on your newest pages.

This is just some wild guessing on my part

3:07 am on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member jenstar is a WebmasterWorld Top Contributor of All Time 10+ Year Member



There is another longer thread on this here:
[webmasterworld.com...]
5:17 pm on Aug 7, 2003 (gmt 0)

10+ Year Member



I made a positive comment or two, and i remember a couple of others doing so as well. It would be more correct to say "few positive comments

I was one of these. I don't think a lot of people are giving their visitors credit. If you've built up a following, they're still gonna read/visit your site, even if they click off for a while. They're gonna eventually click off to another site anyway, why not be the site they go to for jump-off links?

5:20 pm on Aug 7, 2003 (gmt 0)

10+ Year Member



kpaul, you are exactly right!

Thats why I am not running adsense. I win in two ways:

1) I get additional clicks from adsense publishers.
2) I don't lose visitors to google.

woohoo.

</stupid reply>

5:20 pm on Aug 7, 2003 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



> whatever you call it, it's hardly not unexpected yes?

This is the same thing that others have done before. Where should we start? Double Click, FlyCast, Burst, L90, and FastClick just for openers. Then we can get into 50 or so ad networks most here have never heard of.

I gotta wonder if all you folks that are upset with this by Google are new to advertising or have you just not paid attention to the adspace at all? Link backs in one form or another to the network site are very common - very common.

5:22 pm on Aug 7, 2003 (gmt 0)

10+ Year Member



compromise? I wonder if Google would consider giving us an option. If we do choose to allow related searches, we get a bigger cut of the money, while if we don't run the related searches, the percentage of the cut we get is a little smaller?

Thoughts?

5:34 pm on Aug 7, 2003 (gmt 0)

10+ Year Member



Brett_Tabke, the link back has been there from the start. The prominently placed "Ads by Google".

Related content links are a completely different animal.

5:51 pm on Aug 7, 2003 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Jason, other networks have done similar with related stuff for years. Some of them are very sophisticated in targetting webmasters/site owners and other demographics very specifically to get them to join their networks.

This is nothing new and honestly, Googles is no worse/better than anyone elses. It was all to be expected.

So are falling fill rates and cpms. Most adnetworks are good for a couple of months.

5:53 pm on Aug 7, 2003 (gmt 0)

10+ Year Member



On another note, having a tiny Google search box would be better than the related searches. I think that is a good idea, and less obtrusive since people actually have to think about what keywords to use to leave your site. Make them work a bit to leave, if they aren't planning on clicking an AdWord

You know, I rather like that idea. Would be a tight fit on the skyscrapers, but could be done w/CSS.

"Mini-Goog became all the rage as the search engine popped up everywhere, including grandma's toaster..." the news reports will read ;)

5:56 pm on Aug 7, 2003 (gmt 0)



It will affect the CTR period! :(

My CTR has taken a big hit since yesterday afternoon or early evening. It's currently about 40% down from what it was two days ago and 30% below my long-term average. Revenues are also down.

I don't think the drop in CTR has anything to do with the "Related searches" link, though, unless there are a lot of blanks and "Related searches" blurbs showing up on my pages in other regions of the world. (Every AdSense box that I've looked at on my site has displayed ads, and the only "Related searches" link I've seen has been a tiny one in the AdSense border.)

More likely, something else is also happening, and the furor over the "Related searches" links is a convenient distraction (for Google) from the question of why some of us have seen a sharp and unprecedented drop in CTR in the last 36 hours or so.

6:05 pm on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This is nothing new and honestly, Googles is no worse/better than anyone elses. It was all to be expected.

So are falling fill rates and cpms. Most adnetworks are good for a couple of months

Perhaps, I have so much faith in Google and consider it as a god that I can't accept that fact. In the long run, I believe google would still be paying us much more than other ad networks.

To be frank, I may complain but I won't pull off the adsense ads from my sites because they help earn me much more than other networks and thats the case with most publishers as well.

[edited by: Imaster at 6:06 pm (utc) on Aug. 7, 2003]

6:05 pm on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Who does the titles for the front page on this site? How could the description of this thread not include the fact that related searches are showing up even when no backfill is needed?
6:10 pm on Aug 7, 2003 (gmt 0)

10+ Year Member



> More likely, something else is also happening, and the furor over the "Related searches" links is a convenient distraction (for Google) from the question of why some of us have seen a sharp and unprecedented drop in CTR in the last 36 hours or so.<

europeforvisitors

Maybe a new filter kicked in at Google that is automatically cancelling out fraudulent or repeat clicks. If you have regular visitors and they have been clicking your Adsene ads, legitimately, maybe thier IP has been logged and Google is disallowing that click.. With everything else going on in the past 48 hours who knows what else the big G is up to.

6:18 pm on Aug 7, 2003 (gmt 0)

10+ Year Member



Apparently I'm wrong. It does seem that Google isn't compensating people for this, which is too bad. But then, like many of you, I'm going to keep this thing running until something that pays more comes along. All that matters is the bottom line. How much does this skyscraper-sized chunk of real estate generate for me in income? Google is still way ahead of any other solution.
6:19 pm on Aug 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



...now I have some pages that show a blank ad with no related searches and just a message where Ads by Google used to be saying 'This blank space is brought to you by Google'.

I don't mind the ads that offer related sites and the Google link. What I mind is the blank space with only a Google link on them. I have no chance to make money from them on those pages, yet Google has a link there.

The ugly part is that if the surfer clicks on the Google link, it whisks them away from my site and to Google's front page!

Am I getting paid for hits from my site to Google?

I think I wouldn't object so much if the Google links opened a new browser.

I have one extremely visited page in one of our sites which has been showing a "this blank brought to you buy Google" rectangle. This page used to have regular ads. Now, suspiciously, it has the blank.

It has also been spidered at least once a day by Google for the past 2+ years. I can't figure out why it's getting a blank. Is it because the content changes often? (It's a news page, updated daily.)

6:31 pm on Aug 7, 2003 (gmt 0)

10+ Year Member



On another note, having a tiny Google search box would be better...

Giving this some more thought, they could auto-populate the search box with on of the related terms. Would be trivial to do. That would help the visitors to the site realize they would be getting search engine results ...

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