CPM as an indicator of your traffic's value

[ownerrim]

Anyone care to throw out what they think is a good CPM, since we can see that now on the every-blue-moon-updated-stats? Doesn't necessarily have to be your own cpm (with regard to adsense tos)

[jimbeetle]

Well, back in the gravy days I was getting upwards of $35 per thou for banner ads. I considered that good.

Now, where banner ads might bring you somewhere around $2 (maybe), I consider anything above that good for advertising space.

[ogletree]

$150

[daunk]

hmm nice I have a 10th of the suggested CPM in the post (not oggletrees.) going to have to try something else I think...

[ownerrim]

i can relate to the amount jimbeetle mentioned, but 150!. I didn't know there were adwords for crack cocaine! j/k

(Psst.what's your industry?)

[blairsp]

$2-3 is probably what I would be happy with. Had a strange anomaly though with ctr(sort of linked). Made a stupid mistake setting up a "channel" and only using it on one page. Have a ctr of 394% and a cpm of close on $100 or should I say USD $ ****. Other posts/threads refer but that is sooo irritating. Perhaps G will be paying in other currencies soon though.

[mike schmitz]

Totally depends on the industry. If you have a site on credit cards and your CPM isn't above $100 you are doing someting wrong.

If you have a site that has forums talking about Britney Spears and you have maintain a $5 CPM that would be fantastic.

M

[Kinitz]

values you mention are many times bigger than mine, what am I doing wrong?

[figment88]

It is not just quality of site or industry. On the worse site that I have AdSense (industry related to some better sites I run), I by far and away get the best effective CPM (3x).

I think this is the case because this site has 4x the ctr of my other sites. I think people are looking for a quick way to leave this bad site.

[ken_b]

CPM as an indicator of your traffic's value

Offhand, and with limited experience, it seems to me that the adsense eCPM may give an idea of the BASE value of your site or pages to advertizers that are targeting your specific audience.

That's probably especially important to publishers like myself who have limited experience with advertizing.

[icedowl]

I don't understand the rush of interest in the "Effective CPM" that is now displayed in our stats. It's just simple math from stats that we've already had. Anyone with only a calculator could've figured this out all along.

Effective CPM = (Earnings / Impressions)*1000

So what am I missing here?

[IanCP]

I've always believed CPM is the only basis on which to compare competing advertising or affiliate programmes you might have.

Programme "A" yields $9.00 CPM

Programme "B" yields $0.50 CPM

Programme "C" yields $2.50 CPM

Programme "D" yields $8.70 CPM

Obviously you need to give greater attention to "A" and dump "B". "C" needs a serious look. Can "D" be improved?

[europeforvisitors]

icedowl wrote:

I don't understand the rush of interest in the "Effective CPM" that is now displayed in our stats. It's just simple math from stats that we've already had. Anyone with only a calculator could've figured this out all along.

True, but a lot of people on this forum are new to advertising and either have never heard of "CPM" or don't understand why it's a useful thing to know.

It's certainly convenient to have it displayed in the report along with less useful numbers like EPC and CPM.

ken_b wrote:

Offhand, and with limited experience, it seems to me that the adsense eCPM may give an idea of the BASE value of your site or pages to advertizers that are targeting your specific audience.

"Base value" is a good way of putting it, because you could easily have multiple revenue sources on a page for a much higher total effective CPM. For example (using hypothetical numbers):

AdSense CPM: $5
Affiliate program 1 CPM: $5
Affiliate program 2 CPM: $3
Affiliate program 3 CPM: $2

TOTAL EFFECTIVE CPM: $15

[loanuniverse]

Well, the one thing I don't like is when you check some very small channel or in my case the "websearch" feature and you see this big number where you were used to see the earnings for the day and go .... "What the heck! WOW" Then you realize that the darn thingamaging is late with the stats and just extrapolated the one click using two impressions.

Yeahh is funny now, but I was going to supersize my lunch.