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Adsense Revenue Decline vs. Proper Well-Formed Titles: A Conundrum

         

yoyo8

7:01 am on Jul 8, 2004 (gmt 0)

10+ Year Member



I think I have figured out my massive drop in EPC, and I'm not sure what to do. Originally I had every page prefaced by my site name 'ExampleBlah - Keyword'. Recently it occurred to me that the 'ExampleBlah' part was not necessary and not having it should improve SE rankings.

Well, this has indeed happened, which is the good part. The bad part is that the ads that are displayed for these keywords are far less than what I earned with the original ads. And this is because the keywords in the title are basically random keywords generated by my community. However, there are basic keywords which are higher paying which I display on every page revolving around an actual product/good(s).

The conundrum is that when 'ExampleBlah' was displayed at the begining of the title, Adsense skipped the title far more frequently and instead displayed ads targeted to the product I displayed in the middle of the page.

So what should I do?

Swash

7:27 am on Jul 8, 2004 (gmt 0)

10+ Year Member



which gives a better overall earning per pageview?

dhaliwal

7:44 am on Jul 8, 2004 (gmt 0)

10+ Year Member



yoyo.

i think titles have nothing to do with revenues, i have seen the revenue drop by 15 percent in july compared to june.

everything is same, but epc is lower,

I will say that lot many publishers are facing lower EPC which may be due to their websites been ranked lower by google adsense team.