Forum Moderators: martinibuster
If most of your traffic is from google - your adsense ads will be very close if not exactly the same as what the searcher just saw on the right-hand side of google prior to clicking on your SERP
So if they just saw the ad directly on google, but decided to click on your organic listing - why would they then click on "your" adsense ad?
OR
The ad may have already catched their attention the first time they saw it in the SERPs. But they did nothing. But seeing it again in your site, they now think -- "Hmmm... I wonder what this ad is really saying." Then they click.
If most of your traffic is from google - your adsense ads will be very close if not exactly the same as what the searcher just saw on the right-hand side of google prior to clicking on your SERP
This is probably true a lot of the time, but perhaps not always.
The advertizer may be running two seperate campaigns, one for the search engines and one for content sites.
While they may run the same ad in both campaigns, they might also run different ads in each.
Even if they notice the ads, they probably won't click because the ads take them away from the SERP before they've had a chance to use the search results.
Also, users may not be ready to click on ads when they're searching for information. Let's say that you're Joe Cruiser and you're looking for reviews of the S.S. TITANIC II. Until you've had a chance to read those reviews, you're unlikely to click on travel-agency ads and book a voyage. Instead, you'll start shopping for fares after you've read a a review that says "TITANIC II combines an unsinkable hull with the best cruise experience afloat."
If most of your traffic is from google - your adsense ads will be very close if not exactly the same as what the searcher just saw on the right-hand side of google prior to clicking on your SERP
Not necessarily - there are a whole lot of other factors on my site - much more text for example - which trigger different ad keywords. Also, visitors will (hopefully) be viewing several pages on my site - related to, but different from the entry page.
"Not necessarily - there are a whole lot of other factors on my site - much more text for example - which trigger different ad keywords."
**I am finding that the ads are very close to what google is directly running, since the "theme" of the page & keyword were on target
"Also, visitors will (hopefully) be viewing several pages on my site - related to, but different from the entry page."
**Interesting point - many Adsense focused sites that I have seen are not looking for multiple page views - they want to grab in the user and then get them off their site as quickly as possible by clicking on an Ad and making the $. Many posts here also point out that having less repeat / return visitors actually earns more money!
So we go from "sticky" content to "SLING SHOT" content where a visitor is brought in through a google organic link and then shot back out through a google Adsense Ad as quickly as possible!
(you can quote me on that term and pay me $.00001 everytime you say it!)
Also consider this: whether correctly or not, some visitors view the ads on your site as an endorsement of the products or services hawked in the ad. Given that you're an "authority" on the topic (they actually clicked on your site in the SERPS), your "endorsement" carries more weight.
Note that endorsement is in quotes because we don't necessarily endorse those ads -- they simply pay to get to our sites. In our case, we've received feedback (particularly complaints) of the products that shows up in our site. Some say they have been scammed by the site, etc. and they complain to us why we "endorse" them. We have to explain that these are actually advertising, not necessarily services or products that we endorse.
why would they then click on "your" adsense ad?
It's very simple, really. Someone tries a non-ad resource first (SERPS), THEN starts looking at ads. At least, I do.
"Also, visitors will (hopefully) be viewing several pages on my site - related to, but different from the entry page."**Interesting point - many Adsense focused sites that I have seen are not looking for multiple page views - they want to grab in the user and then get them off their site as quickly as possible by clicking on an Ad and making the $. Many posts here also point out that having less repeat / return visitors actually earns more money!
I'd rather have someone read 10 pages and click once than 10 visitors who never click.
The ideal visitor is however a band-width impaired repeat visitor on dialup IPs who instinctively clicks the highest-paying ad on the first page received and makes a Paypal donation before leaving the site ;-).
