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Email Says Improved Ad Relevancy

   
8:02 am on Jun 30, 2004 (gmt 0)

10+ Year Member



Email from Google UK

Our ad quality improvements will help us be more precise in identifying the most relevant ads for a particular query, which may mean more clicks for some ads and fewer clicks for others.
9:43 am on Jun 30, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



ya just got it as well... Hopefully our EPC goes uP!
11:04 am on Jun 30, 2004 (gmt 0)

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how did you manage to get an e-mail spefically from UK. I am based in UK but thought we had to sign up with US part of adsense
11:13 am on Jun 30, 2004 (gmt 0)

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The email was actually from adwords-uk but still relevant to this forum.
12:49 pm on Jun 30, 2004 (gmt 0)

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my epc has gone down 50%... I do not like this new "ad relevancy" one bit.
3:24 pm on Jun 30, 2004 (gmt 0)

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It seemed to have gone up a little for me...
10:47 pm on Jun 30, 2004 (gmt 0)

WebmasterWorld Senior Member annej is a WebmasterWorld Top Contributor of All Time 10+ Year Member



The page I've been struggling with to get better targeting seems to have taken a step backwards. <sigh>

Log cabin quilts are NOT the same as log cabin houses!

5:23 am on Jul 1, 2004 (gmt 0)

WebmasterWorld Senior Member annej is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Interesting bit of info from something Adwordsadvisor said on the adwords forum. Right now the changes that were in the letter to adwords folks are only on Google and Google 'properties' and not partner sites. So we shouldn't be seeing any changes.

Just to see I searched my favorite test phrase, "Log Cabin Quilts" on a Google search and sure enough, the ads on the side were all quilt related. This is totally different from a week or so ago when most of the ads were for log cabin houses. What a great improvement. I hope they pass this on to adsense results soon.

6:17 am on Jul 2, 2004 (gmt 0)



Once again: a letter from Google regarding improvements and a reduction in CPM. I think this is the Google's way to say "Hey! Some money will travel from your pocket to ours!".
6:35 am on Jul 2, 2004 (gmt 0)

WebmasterWorld Senior Member ogletree is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I do know that my adsense EPC has gone up quite a bit since Wednesday. I wonder if it has anything to do with the new way a adwords.
6:44 am on Jul 2, 2004 (gmt 0)

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Hey it isn't down for everyone! Way up here.
7:25 am on Jul 2, 2004 (gmt 0)

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Better Ad relevency, HA!

I am in Singapore right now checking on things, and I see maybe 1 ad in skyscrapers on most of my pages. These pages had a lot of good ads in the past.

I hope this is not how everyone is seeing things. Maybe they don't like S'poreians and only want to give them 1 ad per placement.........

We should be able to set a threshold before alternate ads come up, like we want at least 3/4 or 3/5 to show up or go over to alternate ads. 1 ad per page is garbage. Get it together already.

8:37 am on Jul 2, 2004 (gmt 0)

10+ Year Member



Chris - man that has got to sting a little.
9:25 am on Jul 2, 2004 (gmt 0)



I don't care about CTR, number of ads per page, EPC and other numbers or stats from Adsense; I just see my CPM numbers.

When I see a Google's mail on my mailbox I:
1st: piss my pants because the "invalid clicks mail paranoia"
2nd: read the email and I discover new features, new advantages, new improvements...
3rd: check my stats to see how my incomes are going down

12:53 pm on Jul 2, 2004 (gmt 0)

10+ Year Member



ChrisKud5 - Use a U.S.-based proxy server. The chances are that not too many advertisers allow their ads to be shown in Singapore.
1:38 pm on Jul 2, 2004 (gmt 0)

WebmasterWorld Senior Member annej is a WebmasterWorld Top Contributor of All Time 10+ Year Member



As I mentioned above, the new better targeted ads are only seen on places like Google serps. My impression is that they are not on adsense yet.

We should be able to set a threshold before alternate ads come up, like we want at least 3/4 or 3/5 to show up or go over to alternate ads. 1 ad per page is garbage.

I agree that half empty ad boxes look petty bad. I wish we had th option to have the ad boxes collapse to fit around the ads that are shown even if there is just one.

2:08 pm on Jul 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



To the best of my knowledge the email was addressing AdWords broadmatch and not AdSense targeting. That could be one of those future improvements though.

(Sorry didn't read far enough. What annej said.)

10:44 pm on Jul 2, 2004 (gmt 0)

10+ Year Member



cyberprosper-

I had a feeling that was the case, that advertisers are not showing ads for Singapore.

Two very high traffic pages of mine that are similar in content (overall theme) show only 1 ad per page here (the same ad actually). I truly hope that this is not the case other places! I don't quite know my stats for the past week, as I am not about the log into adsense form another IP over here and double my chances of invalid clicks, but i am hoping that the numbers have been similar to past days.

It is interesting to see what shows up in other parts of the world, sometimes it is good, and often not so good.

1:54 am on Jul 3, 2004 (gmt 0)

10+ Year Member



AdwordAdvisor (a Google employee) over in the Adword forum responded to whether the “new better targeted ads” affects Adsense this way:

Does this development affect Adsense?

In a word: No

In two words: Not yet

1:45 pm on Jul 4, 2004 (gmt 0)

10+ Year Member



ChrisKud5,

Use Google's Adsense Preview tool to check out what ads Americans can see.

google.com/adsense/previewtool

Google informed everyone about this in one their emails already.

3:23 am on Jul 5, 2004 (gmt 0)

10+ Year Member



Back in the states, adsense boxes are filled up.

My site gets a large number of international visitors, Europe, NA / SA and Asia are the big three, Africa and Mid East is lacking in traffic, but It was interesting and disturbing to see the geotargeting with my ads. Many pages had 1 or 2 ads in singapore, and they are full in America. I want to start doing some adsense promoting overseas to get my ad spaces filled!