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Placement of Ad

left or right side of page?

   
7:41 pm on Aug 4, 2003 (gmt 0)

10+ Year Member



Does anyone have either a gut feeling or hard data about whether it is better to place Adsense (or other) ads on the left or right side of the page?

I have gut feelings, but I would like to hear from those with more experience.

7:42 pm on Aug 4, 2003 (gmt 0)

WebmasterWorld Senior Member vincevincevince is a WebmasterWorld Top Contributor of All Time 10+ Year Member



gut feeling - right!
but i suspect CTR would be higher if it's on the left (where people will mstake it for navigation!)
7:44 pm on Aug 4, 2003 (gmt 0)

WebmasterWorld Senior Member korkus2000 is a WebmasterWorld Top Contributor of All Time 10+ Year Member



My gut says right because the mouse is most commonly already there. Many usability studies show that right hand navigation works better.
8:31 pm on Aug 4, 2003 (gmt 0)

10+ Year Member



gut feel & common sense may suggest right - but i recently read about some research where left side ads pulled about 18% better - can't remember where i saw it, though... could just be "hawthorn" affect, where any change of conditions gets a response.
8:39 pm on Aug 4, 2003 (gmt 0)



Right, because the left is where users expect to find navigation links. (That may not be a Web standard, but it comes close.)
9:29 pm on Aug 4, 2003 (gmt 0)

10+ Year Member



Using styles, you may well find that placing ads on the left-hand of a web-page is easier than placing them on the right.

I would agree that users may confuse them with navigation. If your navigation is on the left anyway, adding an ad tower below shouldn't confuse too much, though.

 

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