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so what is the order & what else is important:
1) file name in the URL (hyphens seperating keywords)?
2) keywords in domain name (does this have any "weight") for determining ads?
3) anchor text pointing inbound to the page (is this even considered)?
4) anchor text for outbound links off the page?
5) "whisper text" - using text close in proximity to the script within the code?
6) repeating the keyword on the page (high keyword density)?
7) is it better to have a long page of content or short (keyword drift)?
8) are h1 tags important (more important then regular text)?
9) are bold / italics more important then regular text?
what else did I miss? and what should the priority order be?
ArrowMan please add in a list of other don'ts as you mentioned...
This one is funny... we have an expression in Dutch "met je mond vol tanden staan" ("to stand with your mouth full of teeths"), meaning: being embarrassingly unable to respond.
This expression was used on an educational page about presentation techniques. All the ads were about dental treatments, teeth whiteners, etc. :-)
"Avoid words that may attrack irrelevant or low-EPC ads"What words do this? I'm interested in what words google likes and dislikes as far as epc is concerned.
Words that happen to be in your text, but are associated with other topics. See the examples: rice, teeth etc.
Avoid metaphors, analogies, contronyms, colorful expressions, homonyms, similes, examples, figurative language, antonyms and funny names :-)
Scrutinize your text word by word. This is going to be a new branch of linguistics: writing strictly on-topic.
Just curious if there is something like "buyers guide" or "for sale" that would trigger high epc.
Interesting question -- I have heard people say that the "pricing" of your site is determined at a Site level (not per page)
So is having one page that focuses on "buying" (within a more general "review" site) - be awarded a higher EPC (pricing level)?
Darn. My whole site is built around those topics.
So if you have any words related to those, it will give you PSAs rather than ads based on the real topic of the page? Say your page is a story about your dog. You would expect dog-related ads. But if you happen to say your other dog died, are you saying that would kill the relevant ads, too?
I have heard people say that the "pricing" of your site is determined at a Site level (not per page)
Can't even imagine this being true... and even moreso, at least for my site, I know its not true.
Without digging through my entire stats, and just selecting an avg day, EPC ranges from 1X to 23X depending on page/channel.