Forum Moderators: martinibuster
We're not too much disappointed as: (a) we always viewed Websearch as an add-on, not an equal of Adsense in terms of revenue generation; and (b) this is a chance for us to monetize our internal search which we did not do before. But of course, it will be so much better if it grows from 0.5% to at least 10% of Adsense revenues :o)
How is Websearch performing on your site?
CTR has been spectacular, but percentage points don't put money in the bank. :-)
EPC went up over the past 3 days but I did some changes on the sites.
I wish I can put websearch in most of my pages, that may increase the impression, and the click maybe,but since it can not open a new window, it will bring most of my traffic away,so I have to wait and see if it is worthy to be put in most of my pages.
I guess they are finding what they want and don't need to search?
Hope to increase to 10%.
So I'm going to give that 2c here:
Of course websearch is going to give you lower revenue, and I expect 1% of your earnings to be a fairly standard figure. But ROI? It took 30mins to add google search to my site - 30mins to increace revenue by 1% - I'll take that everytime. If only I could think of 100 ways to add 1% revenue in 30mins - a very lucrative 50hrs.
I don't think it will last on our site. The value proposition just doesn't seem to be there for us.
If only I could think of 100 ways to add 1% revenue in 30mins - a very lucrative 50hrs.
Heck yeah. Incidentally, I'm not using WebSearch right now for a few different reasons. But if I implemented it, I wouldn't expect AdSense clicks to dwarf WebSearch clicks. On an impression basis internal searches usually make up a small percentage of a site's total impressions. For information sites like mine, users doing internal searches are looking for information on my sites, not products or services. And for a number of reasons I'd expect web searches through my sites to happen less often than internal searches.
Everyone should ask themselves how many pages they look at on the web over the course of a week compared to the # of internal and full web searches they do through search boxes on those sites.
Then again....visitors to my site tend not to search that much :-)
With only a few days of AdSense stats available I must say I'm quite pleased and doubt I'll see a charge back.
While it is only a fraction of daily AdSense, it is significant and very worthwhile.
Again, well done Google.
That said, the clickthrough performance is sensational - for me around 10%. However, each click is worth between 1 and 5 cents which only adds up to small change per day.
If you look at the exit points of a website, I personally would rather customers leaving via AdSense clicks (much higher EPC) than WebSearch (much lower EPC).
Wouldn't it be better for customers to leave our websites via AdSense versus WebSearch?
Hypothetically, maybe--but only if the content page has AdSense ads that provide exactly what users are looking for. That may happen on an e-commerce site's catalog page for "Widgetco WDC-1 digital camera," but it's less likely to occur on information sites (for which the AdSense program was designed, and which tend to be more willing to provide users with external links and search options).
In practice, users who don't find what they want on a site are likely to head for Google (possibly via the back button) and search again. AdSense Web search offers a way for publishers to generate income from "exit searches" that would have occurred anyway.
Of course, you get paid for adsense ads once the visitor clicks on it, but you get paid from websearch once the visitor clicks on an ad in the result pages {two things have to happen instead of one}.
