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Too bad there wasn't a system in place where AdSense could display charity ads if certain words (such a "death" or "died") were used on news sites.
... with the caption: "Burn baby Burn"
Not surprised at all!
You could find 576,000 listings if you would search "Burn Baby Burn", from game, music, to fireplace screensaver, and more...
I am not sure whether it would be inappropriate just based on the "caption".
I guess the only thing we can do is have a good laugh, unless we are directly involved. Then we can just be offended while everybody else has a good laugh.