Forum Moderators: martinibuster
I have seen examples where the system never catch the main topic...
PD. I sent this feedback to AdSense, but only received an automatic response on how to improve ads targeting
I tend never to underestimate people's capacity to do something bad.
I suppose you could just limit the "hint" to difficult pages. Still, some sites could wind up with hundreds of versions of the code.
EFV, I don't doubt that it would cut down on missmatches. However, it will also leave the system open to abuse. I tend never to underestimate people's capacity to do something bad.
Again, it's hard to see why anyone would try to abuse the system by including off-topic keyword "hints" that would be ignored by the Mediapartnerbot when they could just easily work that keyword into the page content.
In any case, any such abuse would be minor compared to the far greater abuse that Google currently tolerates by allowing publishers to use their code on multiple sites. And if Google did feel that hints could somehow be abused, it could penalize disparities between hints and page content by displaying PSAs or blank ad windows on the page.
I generally like the "hint" idea, but it seems that to do this properly you would have the potential of needing a different hint for every page of your site. This in turn mean you could have different AdSense code on every page, i.e., Google puts almost all variables in their page code so I'm assuming the "hint" would also be there. Could make managing and updating the AdSense code across the site a very complex matter.
That's not a problem, for two reasons;
1) The hints wouldn't be in the code--they'd be on the page. When the Mediapartnerbot scanned the page, it would see a statement like meta GoogleNegative="jesus jeans" or meta GooglePositive="jesus jeans" and feed that information into the ad-matching algorithm. The hint wouldn't be a replacement for ad matching; it would simply be a "hint," as the name implies.
2) Google's ad matching is usually good enough not to require help. Hints would be useful mainly on evergreen pages that consistently display incorrect ads--and they wouldn't be required; they'd simply be another optional tool, like the domain filter that publishers already have.
The hints wouldn't be in the code--they'd be on the page. When the Mediapartnerbot scanned the page, it would see a statement like meta GoogleNegative="jesus jeans" or meta GooglePositive="jesus jeans" and feed that information into the ad-matching algorithm.
Interesting speculation and a good solution, but Google has shown no propensity to use META TAGS for any use. Instead they have put all variables in the code. I see no inclination on Google’s part to change this practice.
Interesting speculation and a good solution, but Google has shown no propensity to use META TAGS for any use. Instead they have put all variables in the code. I see no inclination on Google’s part to change this practice.
Google Search has been relying on the "description" meta statement, at least in some cases:
[webmasterworld.com...]
But there are other methods that could work, too. For example, the AdSense control panel could have fields for a URL and keyword hints. If the publisher kept seeing ads for Metallica and other rock bands on a scientific page about heavy metals, he could enter the URL and negative keyword hints in the control panel.
AdWords advertisers aren't penalized for impression-to-click ratio for third party sites, so who is getting abused? Let people put whatever ads they want on their site, if they get clicks great if they don't they'll change their advertising.
At least they should disable all those features allowing abuse.
They should focus on abuse instead of loosing their time on features for honest webmasters...
I personally love the hint idea. In the case of heavy metal it would be very easy for google to makse sense of a hint that said 'music'. However if I used 'las vegas hotels' as a hint on my heavy metal site you would think google would be smart enough know something is up.
On the other hand so what if I wanted to advertise men's underwear adsense ads on my metal site? Most people wear underware.
I guess it's like someone mentioned above, adsense makes things easy. I could always go find my own sponsor for underwear.
I'm curious, is it possible to build an orphaned page that is very overhanded in the SEO for the terms you are looking for, and browsing that page first when you insert the adsense code? For me at least it seems like adsense has a certain amount of stickiness across the site.
There are some really great ideas here. I'm not too crazy about hinting via a meta tag, it has the potential to throw off the page SEO or start to look a little spammy.
I don't think that would be a problem. We're talking about proprietary meta statements, not meta="keywords" or meta="description". And in any case, an onpage hint wouldn't even have to be a meta statement; a comment format could work just as well.
I personally love the hint idea. In the case of heavy metal it would be very easy for google to makse sense of a hint that said 'music'. However if I used 'las vegas hotels' as a hint on my heavy metal site you would think google would be smart enough know something is up.
Yes, and it could refuse to display ads on pages that contained off-topic hints.
On the other hand so what if I wanted to advertise men's underwear adsense ads on my metal site? Most people wear underware.
True, but Google is pitching AdWords/AdSense to advertisers as contextual page-targeted advertising, so it has its own reasons for not wanting ads for Jockey shorts on a heavy-metal music page (or on a page about the Kentucky Derby that mentions the word "jockey," which is why we need hints!).
I sure hope they'll allow its use at least on search result pages.
They said they'll keep my site in mind when testing it -- so I'm sort of curious where it will lead :)
