PR down - earnings slide

[mr_tim]

My site recently went from PR5 to PR4, since then my earnings have been low single figures per day. Down considerably. My CTR is still the same.

Is this PR drop likely to be the reason for lower earnings?

Thanks

[trillianjedi]

Drop in traffic or click through rate. Check your log files and AdSense stats.

Nothing whatsoever to do with PR.

[CalArch90]

It is unlikely that there is a direct relation with PR and earnings, however, lower PR may result in you ranking lower in the SERPs which may mean you are getting less traffic than before.

I would work on getting a few good quality links in to improve your PR, it should not be too difficult to go from a PR 4 to PR 5.

[edit_g]

It is unlikely that there is a direct relation with PR and earnings

Never been PR0'ed then, I take it? ;)

How are your SERP positions? Google traffic? Have these changed or is it just the PR that changed? If it is just the PR then you're looking for something else.

[richmondsteve]

mr_tim, by what percentage have the following changed?

1. AdSense impressions
2. AdSense clicks
3. Percentage of impressions displaying PSAs/AAs?

[hanuman]

Percentage of impressions displaying PSAs/AAs?

how do you measure that?

[floridasun]

Set up your own page to show in place of the PSAs and put a tracker code on it.

[JohnKelly]

I saw the same thing recently, though there was a delay of about a week or twwo before the EPC dropped like a stone.

[Bluepixel]

Many of my pages only have pr 2 or less, and they are still doing fine. I guess your traffic to the advertisers is not converting.

[europeforvisitors]

I've got a ton of PR3 pages on my site (not to mention new pages that don't have PageRank assigned), and they nearly always have targeted ads. So I don't think a drop in PR has anything to do with a drop in earnings except for for its effect on SERP positions and traffic.

[mr_tim]

Hi I'm looking at changes to the tune of:

AdSense impressions -15%
My CTR is up .1% against the last 3 months
But the value of the click just isn't what it used to be.

And that's this month where i've tried to increase the click value with the introduction of buying guides in what i would class as competitive financial sectors.

I need to lift this some how.

[annej]

But the value of the click just isn't what it used to be.

I've wondered if the payment per click is related to PR. Has anyone researched this?

[europeforvisitors]

I've wondered if the payment per click is related to PR. Has anyone researched this?

What would be the point of tying EPC to PageRank? How would that benefit Google or advertisers?

[zyshen]

I would say PR is not related to the click value in anyway.

I have a few new PR0 pages that are not even indexed in google yet. But the click value is very high (compared to ads on other older PR2+ pages)

[annej]

What would be the point of tying EPC to PageRank?

It would just be one factor indicating the quality of the page. But then I was just speculating.

[morpheus83]

I think PR is related to revenue if your site visitors come through google itself.

[annej]

I think PR is related to revenue if your site visitors come through google itself.

Thats an interesting idea. What makes you think this might be?

[trillianjedi]

Thats an interesting idea. What makes you think this might be?

I think what Morpheus is saying is that *if* a drop in PR has resulted in a drop in traffic from google, then earnings will be down due to the reduction in traffic.

There is no PR <-> AdSense relationship, of that I am 99.9% certain.

A drop in revenue can only be due to (1) a drop in traffic (2) a drop in CTR or (3) or a drop in EPC (even to 0.0 if showing PSA's).

I would re-iterate my first post - the place to get the absolute answer to the question is in your logfile and AdSense control panel.

I've wondered if the payment per click is related to PR. Has anyone researched this?

Never researched it but gut instinct says not a chance - google have enough problems with people buying and selling PR to open that kind of can.

TJ