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no more fraudelent clicks fear

a solution

         

linuxguy

4:49 pm on Jun 17, 2004 (gmt 0)

10+ Year Member



Some publishers are using scripts to prevent malicius users clicking many times on adsense banners. Do you really think this aproach could work? If the person that's willing to hurt your business knows just a bit of html he will just recreate the page with a static html page that contains your adsense code. There is no really a complete way to protect yourself, but Google can solve this.

Google could only pay once per IP, per adsense advert banner for a certain time.
Stop paying >these< cliks to publisers after it detects X amount of clicks from the same IP on a short period of time.

I think this way the publisher and the advertiser will benefit. Advertiser won't have to pay for fraudelent clicking, and publishers will be safer. Publishers could even earn more as malicius cliks actually decrease other publishers payments.

Perhaps adsense already does this? Also don't pay for cliks coming from the IP used to check adsense stats! Sometime it just happens you click them, for one or other reason!

This won't affect your adsense payment as I'm sure not even 1% of your clicks are from people clicking twice on the same banner on a short time. And ofcourse you don't click your own banners! no more fraudelent clicks fear.

Macro

4:53 pm on Jun 17, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



he will just recreate the page with a static html page

... on his domain?

europeforvisitors

5:04 pm on Jun 17, 2004 (gmt 0)



You've touched on two issues:

1) Preventing advertisers from getting billed for fraudulent clicks; and...

2) Protecting publishers from rivals, vandals, advertisers' competitors, etc. who try to get them bounced from the AdSense network.

Google already has measures in place for (1); (2) is trickier, because Google can't simply ignore invalid clicks. If there weren't any threat of being penalized for fraudulent clicking, dishonest publishers would have no incentive to behave themselves, and advertisers would be hearing the wrong message from Google (i.e., "Boys will be boys" or "We tolerate people who try to cheat our advertisers").

richmondsteve

6:44 pm on Jun 17, 2004 (gmt 0)

10+ Year Member



linuxguy wrote:
Some publishers are using scripts to prevent malicius users clicking many times on adsense banners.

I'm one of them. I talked about it in 7 clicks from the same IP same page same hour [webmasterworld.com] (msgs #11 and #16)

Do you really think this aproach could work?

Sure. I consider it a "low hanging fruit" solution. It's not going to prevent fraud, but it'll cut down on unsophisticated fraud perpetrated by those who don't have the time, skills or desire to take it to the next level. Let's face it, a publisher can't accurately predict who will do something malicious. Anyone can visit a page and right-click AdSense ads until the cows come home. And sophisticated click fraud would involve hundreds of IPs and visit/click patterns that would be difficult to detect. I have some experience in this area as an IT consultant and even though I have no visibility into Google's fraud dection methods I'm sure they're more sophisticated than what I've had exposure to. Fortunately they have data from each publisher, from Google Toolbar data and more and can correlate it and slice and dice it in ways that most of us wouldn't even be able to comprehend.

Bluepixel

10:02 pm on Jun 17, 2004 (gmt 0)

10+ Year Member



If somebody wants to harm you, he won't have any problems doing so....
He just needs to request the adsense script again and again with a fake referer, which is so easy....
And I really doubt you will get banned, it's easy to detect and to exclude and I'm pretty sure google does it.

You all should stop worrying getting that letter and enjoy life, seriously...

linuxguy

8:50 pm on Jun 29, 2004 (gmt 0)

10+ Year Member



Is on Google hands to solve this.