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Let's Share AdSense Statistics

...and discuss ways to maximize CTR & profits

8:50 am on Jun 21, 2003 (gmt 0)

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For all those who have added AdSense on their sites, I am really keen to know what kind of results you are seeing. This could help us to know where we stand, and things that can be done to maximize CTR & revenues.

Currently on my site, I am getting

Clickthrough Rate (CTR) :- <snip> (fluctuates)
Effective CPM (Revenue/1000 impressions) - <snip>
CPC (Revenue/Click) - <snip>

What I am seeing here is that my effective CPM is pretty good, but the CTR is way too low than what I have read in these forums.

Do you gurus have any general tips as to how I can increase my CTR. How can I incentivize my users to click more on the ads (let me tell you, the ads are pretty targetted)

Internet Master

p.s. For newbies, here are the formulas to calculate
CTR - directly displayed as "Clickthrough rate"
CPM - earnings/Impressions * 1000
CPC - earnings/Clicks

[edited by: Imaster at 10:03 am (utc) on June 21, 2003]

9:23 am on June 21, 2003 (gmt 0)

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First of all, without meaning to be a wet blanket here, I do have to wonder if this thread is in violation of Google's AdSense Terms and Conditions, which reads in part:

Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. "Google Confidential Information" includes without limitation: [...] (b) click-through rates or other statistics relating to Site performance in the Program provided to you by Google; [...]

Personally, I find that clause to be both strange and unfortunate. Google's generally a pretty open and lenient company, it seems, and unless I'm misinterpreting their terms here, it's specifically forbidding us from talking about our CTR. Given the disappointingly minimalist info on Google's site about click-thru payment amounts and such, it seems unfair for them to squelch discussion of this issue externally.

With that said (and, without disclosing my own site's CTR :D), let me humbly offer a few suggestions for improving CTR:

1) Make the area near and surrounding the AdWords box contrast highly with the AdWords background so the AdWords box will stand out.

2) Put the AdWords box towards the top of your page, if not at the very top.

3) Ensure the area surrounding the box is not crowded with text.

4) Make the rest of your page boring.

Okay, just kidding about #4 :D

Seriously, though, the issue of CTR is certainly a double-edged sword, isn't it?

I mean, as Webmasters... for most of us, our goal is to create compelling content on our sites to capture the interest and loyalty of our members (I'm not even gonna use the word sticky here; that's so 1999 :)).

But in order to maximize our AdSense profits, we're looking to, well, send away our visitors as quickly as possible. Indeed, that's one of the things that most concerns me about the target="_top" current unchangeable default of the AdWords box. I feel that the more successful I am with AdSense, the more I'm consciously driving my visitors away.

I WANT my visitors to find my content so engaging that they visit page after page on my site until they slump over at their keyboard from exhaustion. This particular (exaggerated) wish isn't about me making a killing financially... it's about making visitors feel welcome, interested, appreciated, catered to.

I apologize if I'm seemingly hijacking the original question of the thread here, but I think my question begs asking or at least considering (and I'll feel dumb if this was already recently discussed here on WW):

What is the optimum balance (for each one of us) between keeping our visitors and sending them off for profit?

10:16 am on June 21, 2003 (gmt 0)

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Thank you, ThatAdamGuy. I seem to have missed out that particular clause, and as you can see, have <snip>'d off the information. :)

Nice tips for increasing CTR. I will try them on my site and see the results. Any more tips from other gurus?

You have raised a very interesting question - What is the optimum balance? Let' see what others have to say.

5:40 am on June 23, 2003 (gmt 0)

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I understand your concern that AdSense could encouarge more visitors to leave your site, but I usually treat ads (text particularly) as another service I provide to my users. I simply make some money from the paid service if my visitors decide to use it.

8:02 pm on June 23, 2003 (gmt 0)

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Some a couple of thoughts which should be ok I think:

ctr has been good for me; not as great as some targeted eBay stuff I have on my site.

cpm and cpc are aparently dependant on the compitition for adwords rankings. It is going to be hard not to write content soley on the basis of trying to match a pages theme to highly competitive adwords.

This is just a guess, but I think that pure content pages that rank well against pages that are mainly used to sell are doing better than content pages that rank well against other content pages. If that makes sense...