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Adsense revenue dropping by another 5%-10% with each day. How about U?

Anyone else experiencing their Adsense revenue being slashed?

     
1:33 pm on Jun 12, 2004 (gmt 0)

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Since the beginning of June i noticed my Adsense daily revenue dropping steadily by approx 5%-10% with each passing day.

Revenue used to average approx $80 p/day while it now got to the point of about 1/2 of this p/day (+- a few dollars). and the worst part.......it just keep dropping while my traffic patterns are exactly as they were since the beginning of this year.

CTR is about the same also (3%+-).

It is getting to the point that Iím considering to start taking the ads off my pages......the revenue is starting to look like....mmmm how to put it, insignificant.

Anyone else experiencing their Adsense revenue slowly but surly being reduced to a sore joke per day?

[edited by: Max_mb at 1:43 pm (utc) on June 12, 2004]

1:42 pm on June 12, 2004 (gmt 0)

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Ok on some sites, not on others.

Personally, I attribute this to new PPC engines diluting the market, and the rationalisation of Adsense CPC rates rather than Google "getting greedy".

1:57 pm on June 12, 2004 (gmt 0)

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I personally attribute this to Google "getting silly".

I personally believe that google acquired/acquires 40% of their adwords advertisers via the "Ads by Google" link visible on thousands of web sites. Disappointed webmasters will soon start to pull out the ads and replace by something more productive. Google are just shooting themselves in the leg for not taking care of publishers.

Daily revenue started to drop since approx 25 may and it is fast downhill since. The revenue droop rate seam too fast for normal market fluctuations. It is a google calculated move. Not saying they are being greedy. Just saying they are being stupid.

I feel so sorry to see such a great system going down the drain.

My two cents.

2:02 pm on June 12, 2004 (gmt 0)

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Just to put the other side of the story, I have experienced the total opposite.

Overall, revenues are increasing month by month.

I believe success with AdSense depends on your market sector, increasing traffic and Ad rotation.

If your traffic levels are static and Ad rotation is poor, I would imagine you will reach a plateau quite quickly.

Fresh content on a wide subject matter is critical.

If your CTR is the same, I wonder if someones AdWords campaign just came to an end - are any Ads which were showing at the beginning of the month noticable by their absence?

TJ

2:48 pm on June 12, 2004 (gmt 0)

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FWIW, I have seen a small increase in EPC since about May 28.

Note that for most sites traffic and revenue will be starting to drop off until September. You say your traffic is unchanged, and some sites do get the same or more visitors in the summertime, but my observation is that overall Web traffic goes down significantly.

[edited by: jomaxx at 2:52 pm (utc) on June 12, 2004]

2:49 pm on June 12, 2004 (gmt 0)

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Like TJ my earnings have gradually improved. It seems my click through rate has improved with Google's improved ad matching. It's all based on one topic though. Other topics on my sites are not generating matchng ads very well. I think it's just a lack of ads out there on those topics.

I do have extensive content. It would be interesting to hear from others. Are content sites improving overall? Does it depend on the content topic?

3:07 pm on June 12, 2004 (gmt 0)

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CTR is up. EPC is up.

I am sure that in a few months, when some disaster strikes, I will refer to this period as the "Happy Time."

3:12 pm on June 12, 2004 (gmt 0)

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On my site, AdSense effective CPM and EPC are down about 15% this month (compared to May). On the affiliate side, some partners are up and others are down, so I ascribe the modest AdSense dip to normal month-to-month variation.
3:12 pm on June 12, 2004 (gmt 0)

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This month (june):
Highest day = 1
Lowest day = 0.25
Expected Revenue this month = 1.5 the last.

From $80 to $40 is just a normal variation.

3:14 pm on June 12, 2004 (gmt 0)

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Reply to: trillianjedi

I have 5 web sites on various topics (wide range of topics which normaly attract a wide range of ads, some from high end market advertisers like banks, insurance, stock market related etc - which used to pay extremely well up until about 25 May). I don't follow the ads very closely....a bit hard with more than approx 15,000 pages online but on the main pages i did notice a good rotation of Ads.

As mentioned earlier, traffic is static across the network (approx 6000-7000 unique p/day) CTR and EPC static as well.

The overall feeling is of not being paid for the exposure i give Adsense as i used to. Cant help but to think that Iím being taken advantage of....hence my thoughts of starting to pull out the ads.

3:34 pm on June 12, 2004 (gmt 0)

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I am i the process of comparing quigo and adsense on similar pages at the same time as well as the same pages mat different times. This was brought about by exactly the situation you describe. I'll let you know how it works out.
3:43 pm on June 12, 2004 (gmt 0)

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but on the main pages i did notice a good rotation of Ads.

Then I understand your concerns, although with a static traffic rate I do wonder if you've hit that "plateau"?

Have you tried changing Ad position/design?

TJ

3:57 pm on June 12, 2004 (gmt 0)

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Does quigo allow setting of keywords? I'm still looking for something for my topics that are weak on adsense.

I notice they have a new page showing the topics they are interested in right now. Maybe it's not so new, I don't look very often.

4:01 pm on June 12, 2004 (gmt 0)

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traffic is static across the network (approx 6000-7000 unique p/day) CTR and EPC static as well

EPC static as well? Revenue = impressions * CTR * EPC, so if your revenue has been cut in half then one of these factors must have changed.

4:04 pm on June 12, 2004 (gmt 0)

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Havenít tried changing the design for the simple reason that nothing has changed on my site and the ads were performing well up to about 25 May and then the income started to decrease day by day.

I'm in this business long enough to know about market fluctuations and saturation (it can't be saturation when the CTR is consistent. CTR falls when you have saturation). It ain't it.

1. the pay out per click have been dramatically reduced and tends to hover around the 14 cents p/click on average now.

I'm used to seeing much larger payouts (0.18 - 0.45 p/click). I don't see those sort of clicks anymore.

2. CTR is 3% which tells me that the ads are positioned well and are performing well. 3% is a good CTR.

It is a google thing. I have no doubt.

4:07 pm on June 12, 2004 (gmt 0)

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To: jomaxx

My bad, correction. I ment number of views (impressions) which are static. Not EPC.

4:11 pm on June 12, 2004 (gmt 0)

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It might be that some of the higher dollar adwords bidders have opted out of content ads, or that they've pulled their campaign, lowered their budget or reduced their bids for what is historically a time of slower conversions.
4:22 pm on June 12, 2004 (gmt 0)

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PatrickDeese how is daily revenue your end?

Guys, lets start a pool and each member will indicate
his experience with the direction of daily revenue since the start of June.

It would be interesting to compare and get a general picture.

To make it easy to follow simply indicate:

Revenue is down (%)
OR
Revenue is way down (%)
OR
Revenue unchanged (%)
OR
Revenue on the up side (%)
OR
Revenue is up big time (%)

[edited by: Max_mb at 4:35 pm (utc) on June 12, 2004]

4:28 pm on June 12, 2004 (gmt 0)

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Max_mb,

Are your sites informational and/or do you sell somthing on these sites?

4:30 pm on June 12, 2004 (gmt 0)

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OK i'll start:

Revenu is way down (- 40-50%)

4:32 pm on June 12, 2004 (gmt 0)

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Reply to: Jon_King

A mix. about 80% informational. The rest is aff pages etc. with clocked aff links.

5:41 pm on June 12, 2004 (gmt 0)

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me personally, revenue is up, epc has remained more of less steady - I have one new site that gets a varied amount of traffic but gets really good EPC - and that has made earnings spikes in my statistics.

But using channel data to eliminate these earnings, my variance has been +/- $.027 per click, so I cannot complain.

6:36 pm on June 12, 2004 (gmt 0)

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Revenue is up 40% + since April and the sites are full of extensive content. I don't sell anything but a few books through Amazon. The topic does draw two kinds of ads though. One for 'widgets' (major topic of the sites) and the other for 'widget making supplies'. I'm wondering if having the greater selection in kinds of ads has helped my CTR.

I also have some minor sites that don't do very well for lack of good ad matches.

7:25 pm on June 12, 2004 (gmt 0)

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Major reduction in EPC here since the beginning of June, completely out of range compared with normal fluctuations experienced January through May. And in theory this time of year should be more competitive and ad prices going up.
7:40 pm on June 12, 2004 (gmt 0)

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I am way up for the month compared to this time last month. Maybe 4/3 of usuall traffic.

I would tag this is normal fluctuations and not a large scale change in anything, since some people are experiancing negative changes while some are positive.

I am not complaining, now if targeting was a little quicker..................

9:07 pm on June 12, 2004 (gmt 0)

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Are your sites informational and/or do you sell somthing on these sites?

Equally important questions would be:

1) What's your topic?

2) Do you have pages on many different subtopics, or are all of your AdSense eggs in one basket?

10:06 pm on June 12, 2004 (gmt 0)

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Comparing May from April, revenues UP by 35%. June looking to be even better than May. Our revenues is definitely not insignificant.

We are purely an informational site online since 1998 covering 10 varied but interrelated topics, each with distinct set of advertisers. Each topic contains about 3-15 sub-topics, all containing anywhere from 20-75 articles per sub-topic. Our articles are typically 600-5000 words. We have no affiliate or e-commerce pages.

We are showing image ads on many of our topic areas.

10:53 pm on June 12, 2004 (gmt 0)

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I had somehow managed to avoid all the earlier drops but it seems to have finally caught up with me. So far revenue is down 25%.
11:05 pm on June 12, 2004 (gmt 0)

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My overall revenue is up for this month, so I am happy. I will say the last few days have been down about 30% but I think that goes with the territory, and fluctuations are normal.

My only fear is that it will become increasingly harder to profit. I'm hoping that competition (for Google) will help to minimize this, and surely Overture and CJ will provide this competition soon.

(that said...I'm still extremely loyal to Google, and I am as diligent as possible in trying to run a good operation that Google would appreciate if they were to ever take the time to review my sites)

3:17 am on June 13, 2004 (gmt 0)

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Day by day, I see major spikes or troughs but when I look at a whole month, my earnings and visits are rising steadily.
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