Own AdWords on site

[HitProf]

I've always thought Google automatically excludes ads from the same domain AdSense is running on and until recently I've never seen one of my own AdWords on the site.

Until today. I see our own ads appear on several pages.

Is this new? Did I change something? Did Google change something?

[eWhisper]

I don't think this is new - I've seen this for a while now.

It's kinda amusing to be on a site and see an ad for their site on their pages.

[loanuniverse]

you need to add your domain to the filter. It is not automatic.

[ganderla]

I had to do this as people who were already on my site were clicking on ads to go to other parts of the same site.

[eWhisper]

I had to do this as people who were already on my site were clicking on ads to go to other parts of the same site.

That seems to be an indication you need to change your link structure.

[HitProf]

Thanks guys, I've excluded the 'home'-site now.