Filtering adsense with adwords results

using adwords charge rates to filter adsense

[stuartmcdonald]

I'm fairly new to adsense but learning a lot through the great reseource you have here.

My site is a low traffic travel related site that contains individual acommodation listings for around a thousand (and growing) guesthouses / hostels/ hotels etc for a specific part of the world.

Within Adwords, some of these places are relatively high demand (eg international chain hotels) with adword charges of $2+ while others are at the bottom (Joe's guesthouse) that are charged out at the minimum of 5c.

Currently each page shows a single 125*125 advert by the hotel's name (we don't do reservations).

So, what I was planing on doing was running all the hotel names through adwords to find out what the charges are for top placement for each hotel. Then get the results, dump them in a table, which is called when the page is served - if the adwords charge is (hypothetically) above say $1, then display the advert, if less then display something from a different bag of advertisers I have.

Once running I'd update the table contents on say a weekly basis to keep the advert displays in tune with what adwords is charging.

Has anyone else done something like this? In your experience has it been worthwhile?

Any pointers/comments/sugestions much appreciated.

[richmondsteve]

I haven't done it, but I wanted to make a few points. Since not all AdWords advertisers participate in AdSense, the pricing from reported by the AdWords interface won't be accurate. Due to smart pricing, the pricing likely won't accurately reflect what you are being compensated. The ads that show on your site might not be from the top bidder and the spread b/w the top bidder and then Nth bidder can be wide. The estimated pricing for a given rankling can fluctuate widely over the course of a week for a keyword phrase.

That said I think it'll be an interesting experiment and I look forward to a follow-up from you if you move forward with the plan.