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Invalid Clicks Warning Email from Google

Have you gotten one and what did you do?

         

Never_again

4:54 pm on Jun 5, 2004 (gmt 0)

10+ Year Member



Two question:

One, we see posts about accounts being disabled, but I don’t recall any about getting a preliminary warning email. I’d be interested in knowing how many of us have received an email from Google saying, "It has come to our attention that invalid clicks have been generated on the ads on your web pages." Remember, I’m talking about a warning email, not the final email that your account has been disabled.

We have been in the program since June 2003 and have gotten the warning email once.

Two, if you got a warning email, did you take any proactive steps in an attempt to combat the invalid clicks? A good discussion of steps that can be taken should be of value to others who may get a “warning” email in the future.

In our case, we did the following:

1. Immediately contacted Google to ensure that they understood that we had a high level of concern about the issue and would take measured steps to ensure that we strictly adhered to the TOS. Granted, all we got back was a canned response, but the purposed was to have on file with Google a response from us that expressed our deep concern over the issue and that we were on Google’s side, i.e., (a) we abhor invalid clicks; (b) have taken active steps to ensure that we were not contributing to the problem, (c) that we understand and are following the TOS strictly.

2. Immediately removed Adsense from the site on a voluntary basis for two weeks. The premise in doing so is that if you can break the cycle of bad behavior, you go a long way to solving the problem – at least in the short-term. We notified Google that we were taking this proactive step.

3. Again notified all employees, friends, family, etc., about not clicking on any ad on our site.

4. Reexamined how we displayed ad to ensure that we were not doing anything to encourage invalid clicks (we couldn’t readily see that we were doing any thing wrong).

It has been some time now, and so far we have had no new warning emails from Google.

irock

5:48 pm on Jun 5, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Never_again,

I'm very curious. Say, someone grab your code and put it in their homepage. Then he tells everyone to click on 'your' ads. How does this go then? It's kinda weird that Adsense didn't just limit the domains to the ones that we specify in the account.

dvduval

6:33 pm on Jun 5, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Excellent point, irock!

I defintely wouldn't want someone to put my code on another domain, and it seems someone could easily go get a free domain, and start putting Google ads in Popup windows, etc.

valley

8:12 pm on Jun 5, 2004 (gmt 0)

10+ Year Member



If you are on the net with non static IP ( changes everytime you log in, that's for dial up and ADSL connection too)
You check your adsense revenue, log off shut down.

Someone ,somewhere in the country goes online and is assigned your old IP number, this user is genuine and clicks on a google ad, then what?

Rodney

8:26 pm on Jun 5, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Someone ,somewhere in the country goes online and is assigned your old IP number, this user is genuine and clicks on a google ad, then what?

I'm fairly certain google's system is clever enough to detect this type of activity. I wouldn't give it too much worry.

richmondsteve

8:28 pm on Jun 5, 2004 (gmt 0)

10+ Year Member



I received the same warning email once - at the beginning of August 2003. I posted about it in August in the thread Scale of fraud, or... [webmasterworld.com] in messages #20, 21 and 23. And in December in the thread Overall are you happy with AdSense? [webmasterworld.com] in message #16. If you read those messages you'll see what the situation was and how it was resolved.

irock

9:04 pm on Jun 5, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



valley,

didn't Google check the cookies as well? While they are at it, I think Google checks the browser, OS... i don't know...

valley

10:03 pm on Jun 6, 2004 (gmt 0)

10+ Year Member



Could be,probably correct, and I hope so,maybe someone on the forum could clear this up.

ChrisKud5

7:03 pm on Jun 7, 2004 (gmt 0)

10+ Year Member



"Someone ,somewhere in the country goes online and is assigned your old IP number, this user is genuine and clicks on a google ad, then what?

I'm fairly certain google's system is clever enough to detect this type of activity. I wouldn't give it too much worry.

"

I really do not agree with this. Where has it been shown or documented that this is actually the case. Google will not share any information with us so we have no way of knowing, but I have reason to belive that this is not the case.

freeflight2

7:10 pm on Jun 7, 2004 (gmt 0)

10+ Year Member



some 'IPs' are in fact shared by thousands or even millions of users at the same time - I once banned an IP and then started wondering why my traffic dropped almost 10% and people started complaining that friends all around the US could not use the site anymore: the 'IP' was an aol proxy/cache which affected a couple hundred users.

Kinitz

9:03 pm on Jun 7, 2004 (gmt 0)

10+ Year Member



Regarding shared IPs - you must just check what are patterns of accesses coming from this IP addres. In my case I noticed that some guy from Asia from one IP was sucking hundreds of MB daily of my traffic and I checked the pattern and observed that he used the robot (calling subsequente numbers in a matter of milliseconds) so I banned him. It was not "many users" but a robot at work.

Never_again

12:45 am on Jun 8, 2004 (gmt 0)

10+ Year Member



bump

Good comments, but as to the original question that started this thread.... Does the lack of response regarding warning emails mean few of you have ever gotten one?

raymond4unc

12:54 am on Jun 8, 2004 (gmt 0)

10+ Year Member



NO warning, just the boot. Google starts with G, God starts with G, hum...

richmondsteve

1:02 am on Jun 8, 2004 (gmt 0)

10+ Year Member



Never_again, I know that others have received warning emails without getting booted. B/w this forum, other forums and people I know, I've heard of at least 20 getting warnings like the one I received. And in my case, as far as Google knew until I explained the situation, I had taken dozens of low EPC pages and changed their content temporarily so they were about databases, resulting in magnitudes higher EPC for those pages. They thought I did a bait and switch and just gave me a warning.

europeforvisitors

1:08 am on Jun 8, 2004 (gmt 0)



I got a warning e-mail early on, maybe a couple of months after the program started. I wrote back politely, said I had no idea where the clicks came from, and suggested that they take a look at my site to judge whether it seemed likely that I'd be defrauding advertisers. I also offered to send them copies of my server logs if those would prove helpful. I got a polite boilerplate reply that didn't say much of anything, and that was the last I heard about it.

Much later, I had a day in November with $1,200 or $1,300's worth of excess clicks (compared to normal), and I immediately reported the anomaly to Google. They wrote back to thank me; I think they also said they'd noticed the activity themselves.

irock

2:38 am on Jun 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



europeforvisitors,

Are those $1300 worth of clicks legit? I mean they could be a result of your traffic surge. I mean whether or not Google eventually credit you for those clicks and send you the cheque.

europeforvisitors

3:46 am on Jun 8, 2004 (gmt 0)



No, I'm sure the clicks were generated by a bot, because my CTR that day was far above normal.

irock

4:02 am on Jun 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



europeforvisitors,

So your experience tells us that we should keep a close look at Adsense reports for any abnormalities. Should there be anything wrong, notify Google immediately.

In your reports, there were tons of clicks and revenue also skyrocketed.

May I ask if the reports have eventually been 'corrected'?

europeforvisitors

5:17 am on Jun 8, 2004 (gmt 0)



No, the reports never got corrected. But that's normal. When they do an audit, it may affect your check, but they don't go back and alter the online reports.

ganderla

5:19 am on Jun 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I posted this somewhere else also.
I am wondering if any of the people who were booted or even received warnings are high dollar AdWords advertisers?

Is google going to be more likly to boot someone who does not advertise than someone who spends 10,000 a month on AdWords?

raymond4unc

11:56 am on Jun 8, 2004 (gmt 0)

10+ Year Member



I have another question to add to the previous one. How ethical is it to have to spend money with adwords not to get booted? How ethical is it not to pay the publisher? It is just not good business to treat customers this way. Suppose you went to return a broken item and was told, no, I think you broke it before you opened it, so, forget it, I won't tell you why I think that, you have no right to your side of the story, you didn't contact us when you got the product and tell us about you going all over the package and it looked like a 1300 dollar difference and please don't make me keep a broken product if it is broken. You can just loose, and by the way, don't come back! What a business policy. At least what I lost didn't amount to a days pay for what I do for a living.

europeforvisitors

1:32 pm on Jun 8, 2004 (gmt 0)



How ethical is it to have to spend money with adwords not to get booted?

Is there any evidence that AdWords advertisers are treated differently from other publishers when it comes to getting booted for invalid clicks? There might be legitimate business reasons for giving the benefit of the doubt to AdSense publishers (for one thing, they generate more revenue for Google), but that doesn't mean it's happening right now.

How ethical is it not to pay the publisher?

We've seen a lot of posts here by booted AdSense publishers who've assumed they wouldn't be paid, but I don't recall seeing any follow-up posts. I'd guess that's because most terminated publishers are being paid. (If most weren't, we'd be seeing complaints here on a regular basis.)

Google probably uses the threat of withholding payment as a deterrent while reserving its application for the most extreme cases (just as Google Search uses the PR0 penalty and outright bans only in blatant cases of "black hat" SEO).

It is just not good business to treat customers this way.

Google and its advertisers are your customers, not the other way around. And customers don't have to explain why they break off business relationships, although it can be helpful if they do.

raymond4unc

4:10 pm on Jun 8, 2004 (gmt 0)

10+ Year Member



My visitors are my customers, not google.

alika

4:24 pm on Jun 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Google is your customer. You want to keep your customers happy. You want Google to be happy by following their TOS. Make Google mad and that's bye-bye to your Adsense revenue.

In the same way that you are Google's customer. If Google is not keeping you happy - EPCs and revenues are tanking -- then it's bye-bye to Google. Replace Adsense with other revenue sources.

jomaxx

4:27 pm on Jun 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The party paying the money (in this case, Google and its advertisers) is the customer. The party receiving the money (you) is not the customer.

alika

4:36 pm on Jun 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



A customer is an internal or external person, department or organization that purchases or receives goods and services. You are Google's customer because you provide a service to them by offering your website as part of their publisher network. Google is also your customer because they pay you revenues for hosting their ads.

We are in a transaction relationship with Google, and both sides of a transaction relationship can be, and often are, one another's customers simultaneously.

raymond4unc

5:54 pm on Jun 8, 2004 (gmt 0)

10+ Year Member



Thank you, very well said. Part of the equation is my visitors made Google money. At the very least, I gave Google customers. My clicks and percentages never changed much. I was only booted at the end of the month. With rare low exceptions, everyday was simular to eachother.

blairsp

6:03 pm on Jun 8, 2004 (gmt 0)

10+ Year Member



booted publishers do NOT get paid.