Forum Moderators: martinibuster
Here's the scenario. I have a site that gets about 3,500 page views per day. My adsense clickthrough rate is high. Earlier, when I only had 600 pages indexed in G, I earned about $1 per click. Now that I have 3,000 pages indexed, I only get about 50 cents per click. In other words, the more visitors I get to my page, the less the ads seem to pay me.
I am thinking of 2 theories:
1. Is it possible that G only has a certain amount of inventory ad dollars to spread around per topic? Could I possibly be making a dent in the total amount of clicks that the advertisers in my topic are budgeting?
2. Has G somehow simply de-valued the ads on my pages? I am aware of the "smart-pricing" that adsense claims to have. But the change I am talking about only occurred 2 weeks ago, much later than the "smart-pricing" went into effect.
This is my 1st go-round with G adsense. I like it, but is it common for click value to waiver like this so dramatically?
Why don't you set up some channels and see if you can determine which sections are producing a higher EPC? Not only will this give you some reassurance, but it will help you determine which sections or topics you might want to add additional pages to ;)
<added>Richmondsteve is right, bidding fluctuations could play a role. As could the fact that it was just Memorial Day weekend in the US, so many advertisers may have turned off or lowered the bid prices of their campaigns, as well as the fact US-based traffic likely would have been significantly reduced.</added>
[edited by: Jenstar at 7:43 pm (utc) on June 2, 2004]
One last question to float out there. Anything I may have done to help de-value my clicks? All the pages are content... not directories or anything.
-my origanal pages were still getting the same click thru's at the same epc-
The new pages were doing all the diluting.
Try using your channels, at first the feed back may seem simple, but with continued use over a month you will see some great oppertunities to increase you income.
But I am still new to a lot of this. I have been doing high-end SEO stuff for a while, but I've only recently been developing sites to make my own money. We'll see how it goes.
On one site I am stricly using AdSense. It consistantly recieves about 2000 clicks per day (according to the Google stats) and generally averages about 1% click rate.
Whereby I was getting > $0.50 per click several months ago, I am now getting rougly < $0.10 per click.
Either the advertisers have lowered their rates or the cpc rate has changed.
HTH
Kai
There are any number of reason for advertiser mix fluctuations including (but not limited too):
* New advertisers coming into the program and bidding up keyword
* High EPC advertisers dropping out or suspending campaign for a period (for any number of reasons including hitting budget cap and dropping “content” sites from their campaigns.)
* Appropriate targeted ad inventory become depleted triggering more PSAs.
There is also ad apathy that can sets in with your site users after awhile.
I have had great success with Adsence.
I have even slowed down my affilate projects to consentrate more on Adsence.
Now that google has the ability to moniter specific pages or sections of my site useing channels I can now spend my time making improvements to my site where it matters most.
There are alot of people that have negitive thoughts about Adsence, I do not have a one.
I earn a living on Adsence alone.
Good luck to you. Dont quit. And keep tring new things.
Dont get obsessed by knowing all aspects just learn what you can, play fair and hope for the best.
This is also my view of women.
The more pages you add the lower your cpc will be. Just because there is just not that much inventory out there.
There's quite a bit of inventory for some topics, less for others.
And remember: A site with 3,000 pages probably won't have the same keywords on every page, so the new pages won't necessarily be competing with the old ones for ads.
Generaly if you just add more pages to some random topic CPC will not go up.
Again, it depends on the topic. I think it's difficult to generalize on the basis of a limited sample. (And let's face it: No matter how many Web sites a publisher may have, they're still a limited sample in the overall scheme of things.)
Getting more visitors to the high cpc page is the way to go.
Not necessarily. CPC is less important than bottom-line revenue. (I'm sure I could raise my earnings per click dramatically by eliminating 75% of my pages, but I'd be cutting my total revenues in the process.)
Question: If page X is a 404 redirect, is page X considered an "error" page where AdSense is prohibited?
Suppose page X is the home page?
Much thanks for your help.
It would probably be OK to redirect 404's to your homepage, as that's not uncommon. But doing that is terrible from a usability point of view.
