Forum Moderators: martinibuster
Without going into what your EPC is, at what point would you drop adsense for a competitor that might pay less, but would be more open, offer better reporting, let you pick ads to show, etc?
The bottom line for me is revenue. When I can make more money elsewhere I will switch.
I used to get 21c and now I am around 16-17c
I will run with them until I have to start paying them to serve the ads. 1c is better than no cents.....
Now if there was someone else serving that would give me more then get behind me in the queue to sign up....
There is just no alternative....
but objectively, epc of 20 cents is not low. assuming from latest adsense case study - Seatguru.com. It is pretty niche topic website though they report they're earning $3000/month from 650,000 pageviews. Which is $4.6 per 1000 PV ... assuming 2% CTR it is $.23 cents per click. And this is what Google presents to attract new publishers
- Effective CPM or EPM (earnings per thousand impressions). This is what you use to compare AdSense to other sources of advertising or affiliate revenue.
- Total revenue. This is what pays the bills.
still waiting patiently for kanoodle's launch of its own contextual thing for smaller than massive publishers ... overture too.
my rank of importance in terms of monetizing my main site's traffic:
1) advertisers
2) google adsense
3) fastclick
despite trying numerous others, i really cant find a 'backup filler' for adsense and fastclick
In my category I can sell the advertising space and do much better than the revenues associated with 20c per click. But then I have to sell the space, and constantly twist arms for payment, etc, etc.
For this particular site there is a finite number of impressions available.
John Kelly, that's interesting. For the last two days (only) I have felt my impressions were also being under reported. hmmm
MQ
The problem is they show alot of the same ads over and over. Visitors like new things and not the same stuff!
Maybe that depends on the ad inventory for a given keyword or keyphrase. I see a fair amount of ad rotation on my home page--not just by individual ad, but also by theme.
Still, it's possible that AdSense works best on pages that have a lot of visitor turnover--especially if the visitors are coming for information on how to spend their money (as in the "camera review" example that Google mentioned in its April 1 e-mail to publishers about the new Smart Pricing scheme). Even on a site with regular visitors, a review of a specific product would be new to the average user--and, presumably, so would the ads.
Maybe that depends on the ad inventory for a given keyword or keyphrase. I see a fair amount of ad rotation on my home page--not just by individual ad, but also by theme.
I am talking about in general. You have all these sites with Google on their site and people see it over and over because the ads are all over the web - You also have a lot of people that search with Google or like AOL that uses Google for their sponsor results.
...at what point would you drop adsense for a competitor that might pay less, but would be more open, offer better reporting, let you pick ads to show, etc?
As long as my EPG (earn per gigabyte) > CPG (cost per gigabyte transfer) i will keep adsense.
What do you mean "more open"?
>let you pick ads to show
This will be quite difficult if your site consists of thousands of pages.
What do you mean "more open"?Have a published set of rules for how Google will act, instead of just how we must act. Perhaps even a contract.
I am talking about in general. You have all these sites with Google on their site and people see it over and over because the ads are all over the web - You also have a lot of people that search with Google or like AOL that uses Google for their sponsor results.
Sorry--I misunderstood.
I don't think "ad fatigue" is necessarily a problem on sites where visitors are actively looking for information on something they want to buy--whether it's a computer, a camera, sheet music, travel, or something else. And it may not be a problem on, say, a hobby or craft site where users are likely to be in a buying mood from time to time (in which case they'll be more likely to glance at the ads, since they're at least subliminally aware of the ads' presence).
I suspect that AdSense ads are most likely to be ignored on news and entertainment sites where neither the audience nor the subject matter has much to do with purchase behavior. If you're reading an article on Washingtonpost.com about George Bush's re-election prospects, the odds that you'll click on an ad or buy anything are pretty remote. You probably won't even see the ad; it's just part of the background. (OTOH, you might notice and click on a car ad in the automotive section or a cruise ad in the travel section, but even then, you probably aren't as hot a prospect as the visitor to a niche automotive or travel site.)
