Forum Moderators: martinibuster
Further, there are any number of reasons Adsense earning will vary (both up and down) on a specific site, including, but not limit to, the following:
* Existing Adword advertiser meeting budget for the month and dropping out until next month.
* Existing Adword advertiser adjusting their CPC (up or down).
* Existing Adword advertiser dropping “content” sites from their campaigns.
* Appropriate targeted ad inventory become depleted triggering more PSAs.
* New advertiser joins Adword program.
* Your users profile and demographics change.
* Your website topic is of seasonal interest.
* You add or delete content.
* You change the Adsense ad format, color, etc.
* Your page views increase or decrease due to good/bad promotion, PR, linking, search engine position, etc.
* Google changes the programs payout formula.
* Google changes the targeting algorithm.
* Ad apathy sets in with your site users.
* Adsense ads are rotating, not static
* CPC for these ads under the same topic can vary up to 1000% (example: 10 cents from bottom ad to a top ad of $1.00)
Stats last updated 31 hours ago.:(