Forum Moderators: martinibuster
Still, it only takes a publisher a few seconds to remove any image campaigns like that in favour of text ads.
One thing I can clear up right now is the question about multiple ad units on a page. Because your choices are either text or text+image (there's no option for image only), the text ads will still duplicate on any single web page if multiple ad units are used. So, one ad unit only on any web page, please :)
ASA.
...(there's no option for image only)...
Please mention this as a possible addition in the future. Once we get enough advertisers on board this might be a good secondary ad unit for those of us running only Google or for those wanting to get rid of affiliate links.
...we all know that some people always attempt to "game" the system. Therefore I would not be surprised to see some "branding" campaigns attempted at the expense of the publisher and Google.
That's already happening with text ads. (See some of nyet's posts.) It's a hole that I expect Google to patch, especially now that graphical ads have been added to the menu.
How can anyone justify a 50k graphic on a page? The Google banners are static, not animated!
There is no reason for a static graphic to be over 15k max. Even an animated gif should be no larger than 25k if you're any good at your job.
I'm really shocked and disappointed that the Google guys, the champions of a graphicless world, set the max so high!
I'm really shocked and disappointed that the Google guys, the champions of a graphicless world, set the max so high!
Because the Googlers really are experts in graphics stuff... just look at thier site ;)
Anyone can peck out an AdWords text ad. However, very few of those sponsors have graphical banner ads at the ready. So they will be able to bid low and still secure prime real estate because there will be little in terms of competition.
I like the fact that Google is doing this -- I think it will be great for Google and the banner ad industry -- but the AdSense publisher in me will have to pass for now.
That would stop any silly branding ads. But there would still be value in a branding campaign because of the extra exposure you get for your logo, on top of the clicks, especially if the clicks were valued the same as for text ads.
Not sure how click value could be assessed for image ads. though - bit of a finger-in-the-air job?
Companies can't hang on "branding" campaigns anymore. This is 2004; the heat is all over marketers to show results or get off the bus.
Er, yes they can.
Guess that's why millions of people happily pay over the odds for branded t-shirts, trainers, cars, sunglasses...?
Tell me you're an android and I'll believe branding doesn't affect your purchasing decisions >;->
An image ad will replace 4 text ads in a 120x600 tower or300x250 box. Thus reducing my chances at getting a click thru. Will they pay accordingly more?
Image ads will be priced in the same way as AdWords text ads – the advertiser can set a minimum CPC from 5 cents up to 50 dollars. In order to show on your pages, they’ll have to beat out the competing image and text ads for your keywords, so the image ads that show should have comparatively high EPC values.
Regarding the lower chance of click through on a single image ad versus 4 text ads, I don’t think that it’s necessarily true. In fact, the system compares the value and relevancy of an image ad to the entire ad unit of text ads – it will have to outperform all four text ads combined in order to be granted an appearance on your page. So we’re not comparing ad to ad – we’re comparing performance on an ad unit level before making a decision. If image ads are consistently running on your pages, it’s because their presence in the ad unit makes that space more relevant for users and more valuable for publishers.
adsense advisor....okay to have google banner ads with others bannera ads? Before taking the option just wanted to confirm what Jen's and mine opinions are? Appreciate any informtion on this.
It’s okay to have image ads on the same page as other banner ads, but the policy about competing contextual ads does remain in effect. So, as long as your other banners aren’t contextually targeted, you’re fine to show them all.
Is it correct to say that if I change my default settings to Text and Image, then ads will be shown accordingly, without any code changes?
Will image ads appear if the code already in place uses the 336x280 large rectangle? Or will I have to change it back to the 300x250 medium rectangle?
Correct – there’s no ad code updates required, as you can simply make your selection from the Ad Type page in your publisher account. However, note that image ads will only appear in the 4 supported ad formats, so if you want image ads on your pages you’ll have to switch over to those formats.
Will we be able to see separate stats for these image ads?
Not at this point. I’ve noted the many requests from this forum to add this feature, and I’ve sent it along to the team.
I would not be surprised to see some "branding" campaigns attempted at the expense of the publisher and Google.
There’s very little way for advertisers to run branding campaigns in this manner. AdWords will stop running any ads with low CTRs – if there aren’t any clicks, it won’t show on your pages.
ASA.
There’s very little way for advertisers to run branding campaigns in this manner. AdWords will stop running any ads with low CTRs – if there aren’t any clicks, it won’t show on your pages.
I was under the impression that AdSense ads weren't subject to the clickthrough minimum. Are you saying that isn't (or is no longer) the case?
I was under the impression that AdSense ads weren't subject to the clickthrough minimum. Are you saying that isn't (or is no longer) the case?
They are not subject to the click-thru minimum in terms of an ad being cancelled by Google as far as I know. I'm guessing that the point he is trying to make here is that the ads won't show up on your site at all if they don't perform well.
The ads that get a better CPM (or better total return via some Google algorithm) will displace those that do not get a good return.
There’s very little way for advertisers to run branding campaigns in this manner. AdWords will stop running any ads with low CTRs – if there aren’t any clicks, it won’t show on your pages.
Thats not true, i've been running a massive branding campaign for less then 1 cent a CPM that would normally cost me $10/cpm with other networks using text ads, i'm sure the banner ads are similar. :)
The ads that get a better CPM (or better total return via some Google algorithm) will displace those that do not get a good return.
I was under the impression that AdSense ads weren't subject to the clickthrough minimum. Are you saying that isn't (or is no longer) the case?
What he is saying is that if the CPM for an image ad exceeds the CPM for 4 text ads it will be shown...
