Forum Moderators: martinibuster
added. Oops, and if you do how has it worked?
That old enemy, time, has stopped me experimenting. But my gut feel is you are spot on
Well i too feel that there is bizrate that has got and advert on every page of my website, i feel that they are causing Low Epc as their ads appear on every page at the bottom, means they are cheapest.
But in case i block bizrate, the ads that will be picked up will be even lower than bizrate
Not Willing to Experiment at the moment, but many a times i have read that people love to block some advertsiers
I would have thought (but may well be very wrong) that it is the second or even thrid level of sites that have serious seo/ad management ideas.
As you asked the question I presume you are in the travel industry - have you tried blocking those ads?
Not being confrontational just wondering.
I think the purpose of the post was to establish if anyone had blocked these guys
The poster has a Wedding Site
I guess on the adwords model, if you block the ones that are showing then the ones that replace them have bid less for the same spot. The mediabot's not going to change its interpretation of your page, i.e. if it was targeting for "red widgets" before then it's still going to be targeting for "red widgets", just giving you the ads that bid less for that phrase.
Make sense? If I've bid $1 for "cheese" and you ban me, the ad that will replace mine is one that will have bid 50c for "cheese".
Or is this an oversimplification of how it works? I'm not an adwords advertiser so I'm not completely au fait with that side of things.
Make sense? If I've bid $1 for "cheese" and you ban me, the ad that will replace mine is one that will have bid 50c for "cheese".
This is wrong. Ad position is based on CTR x Max CPC. So, a professionally written ad with high CTR and low Max CPC will outposition a not so professionally written ad with low CTR and high max CPC.
I've banned bizrate & ebay ads and my CTR and EPC has increased. Get rid of all affiliate ads... They're parasites. Most are 5 cents ads (which u only get 3 cents).
The big boys have huge all encompassing campaign and if they didn't have PPC managers it would be irresponsible. Just the fact that they may run separate accounts for adsense with lower bids would make a huge difference.
I did block ORBITZ once just because the capital letters in the URL bugged me. It seemed to help but there are so many variables it was hard to tell.
edited for grammar
Saying that, I leave in some of the bigger companies simply because they are consistent, but would prefer more interesting, unusual ads =)
W.
Publishers can than put the affiliate links / images / whatevers on the page as well as adsense and not breech any TOS by having multiple similar ad units. I have not been too pleased with the EPC for those big travel sites, affiliate payouts are much better i think.
I just spent some time on overture's max bid pages for my keywords and the big players are among the highest bidders there although that doesn't say what they are bidding for Google's content ads.
I often see AdSense ads for the top two or three online travel agencies and several transatlantic airlines on my site, so yes, some of the big players are bidding on content ads.
For the big discount airfare, hotels, car rental megasites, i use affiliates and block them in adsense. If someone is genuinely interested in the place they are clicking to go to, i SHOULD make more money off of affiliate earnings from bookings than i would by racking up 5 cent clicks.
I block only mistargeted ads, and my affiliate sales have continued to grow since I started running AdSense ads. Think about it: What's the clickthrough rate for a typical ad or affiliate link? Let's say, just for the sake of discussion, that it's 2%. That means only on person in 50 is clicking on an ad or affiliate link. The other 49 people are still "virgin clickers" on the page. For that matter, the one person in 50 who did click an AdSense ad may also click an affiliate link to comparison-shop.
If you're worried that AdSense ads might cut into your affiliate sales, give some thought to questions like these:
1) Are your affiliate vendors right for the page and your audience?
2) Is your affiliate ad copy better than the copy in AdSense ads?
3) How prominently are you displaying your affiliate links?
4) Do the reputation and credibility of your site give readers the confidence to buy from your affiliate partners?
5) (And this is very important) How big are the commissions that you're getting from affiliate vendors? If you're using affiliate vendors like Travelcity or Orbitz that pay only token commissions, it doesn't make a lot of sense to block those vendors' PPC ads.
I often see AdSense ads for the top two or three online travel agencies and several transatlantic airlines on my site, so yes, some of the big players are bidding on content ads.Their definitely bidding. They're all over my site. But what are they bidding? On overture, they are consistently listed with among the highest bids. I would assume the same for adwords. But are they bidding separately for content ads?
But what are they bidding? On overture, they are consistently listed with among the highest bids. I would assume the same for adwords. But are they bidding separately for content ads?
By and large, I'd guess not, just because I see Expedia and Orbitz turning up for so many relatively obscure keywords and keyphrases. I can't imagine that it would be worth the time and labor for them to bid separately on content ads for hotels in (for example) a town of 100,000 in Eastern Germany.
