Only 2 clicks today...

CTR way way way down. Whats up?

[crobb305]

Despite increasing traffic on one of my websites, Adsense CTR has been steadily decreasing for the past 2 months. I was getting an average 20% CTR in March. Yesterday, only 4%. Today, only 1%! What are they doing over there? It is too the point where I am going to have to remove adsense because it simply isn't converting anymore. The odd thing is, the ads appear targeted and are no different than what was being displayed 2 months ago. I fear they are manipulating the numbers to their advantage, or their tracking is simply inaccurate.

[Yidaki]

>I fear they are manipulating the numbers to their advantage

I doubt.

>or their tracking is simply inaccurate.

I guess.

>the ads appear targeted

Sure? Do you run alternate ads to see if psa are displayed?

From 20% to 1% is a lot. Did you email ask them?

[wonderboy]

20% to 1% is not really a big jump if you are only dealing with say 200 impressions per day. From this post it sounds like this is the case.
40 clicks > 2 clicks is not really that strange. Maybe repeat visitors just ignore the ads after the first visit?

A bit strange how your CTR was consistently high in march, oh by the way, I think there is something in the T&C about revealing stats given to you by google ;)

W.

[crobb305]

This particular site gets about 800 visitors a day. My Google stats consistently show 600 to 800 impressions a day. So, 20% to 1% is significant. When I look at my Google stats by date starting in March, the major drop occurred on April 26. I went from average of 18% CTR to 3%. Again, what concerns me is that the ads are targeted, as they are supposed to be. May be a tracking issue.

Very very very odd.