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leaderboard change?

now shows URLs even when full

     
12:41 am on May 1, 2004 (gmt 0)

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I'm sure leaderboards used to omit the URLs when they were full (had four ads). And that's what the example on [www2.google.com...] shows.

But now I'm seeing 4-ad leaderboards with the URL - is this new, or did I just miss it before?

12:45 am on May 1, 2004 (gmt 0)

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I see the same thing. URLs in the leaderboard! (4 ads). This is what I have waited for a long time.
1:05 am on May 1, 2004 (gmt 0)

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I don't like it. Hope it's a temporary test.
2:21 am on May 1, 2004 (gmt 0)

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Without the vertical dividers now too....looks ugly.
5:01 am on May 1, 2004 (gmt 0)

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Yes, too cluttered. There really isn't enough space to stick the url in there like that..
5:40 am on May 1, 2004 (gmt 0)

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URLS are for branding campaigns. Poorly written ad copy combined with high bids generates lots of name exposure for next to no money.
5:18 am on May 6, 2004 (gmt 0)

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Not seeing URLs in the 4-ad leaderboards right now. Hope it's permanent.
12:26 pm on May 6, 2004 (gmt 0)

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After 5 day testing, the URLs in leaderboards are off. It seens the old layout is working better. Initially I like the addition but I had changed my mind after I noticed the negative effects on my earnings in the last 4 days.
6:21 am on May 15, 2004 (gmt 0)

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4-ad leaderboards have been displaying the URLs again over the past few days. Hoping once again that this isn't permanent.
 

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