Forum Moderators: martinibuster
My stats :
April Vs Average :
CTR & Overall Revenue down 50%
My best month was october. Will those days return?
Impressions down 14%
CTR down 12%
EPC down 12%
Total revenues down 33%
I'm actually surprised that things aren't worse for my European travel-planning site, given the situation in Iraq, the recent bombings and bomb threats in Europe, the fall of the dollar vs. the euro, and price-cutting by a number of cruise lines. The international travel sector is vulnerable to bad news and uncertainties (both political or economic), and there's been a lot of bad news in the last month or so.
BTW, the drop is EPC is less than I'd feared after Google's introduction of variable discounts for advertisers. Maybe editorial content is taking less of a hit than some other types of content, at least in subject areas like travel where readers are researching ways to spend their money.
Most important revenue as of yesterday was 97% of March's, which is also good since this month has 30 days instead of 31. But I am going to stick with unchanged here.
Impressions -9%
CTR +8%
CPM +13%
EPC +7%
Total revenues -2%
Impressions being down in April is a normal seasonal trend.
W.
your impressions too? No surprise rev is down if you're not producing the same traffic.
?
Isn't this against TOS?
No. Regarding confidentiality, the TOS says the following:
"7. Confidentiality. You agree not to disclose...click-through rates or other statistics relating to Site performance in the Program provided to You by Google..." (emphasis added).
None of this data was provided to us by Google. We had to generate it ourselves.
Our revenue sagged early in the month, then recovered nicely as the month progressed. Not as bad a month as we'd feared
Though, we get a low CTR, the clicks that do happen get a very high payout, some as high as $5.94 that I calcutated out. Not sure if I can say that here, but google didn't provide for me really. It only takes a dozen clicks to make it a good day.
Thrid week was average.
Fourth week was quite a bit above average.
If the trend established in the fourth week continues, then May will be among the highest months for me since last June when it all started.
Click through rate has been up so targeting must not be the problem. I suspect that I'm getting paid less on those clicks because my sites are content sites and content site have been discounted. I wonder if people really are less likely to buy when they follow an ad from a content site.
Impressions down over March by about 5% I made some alterations and removed some non paying ads and altered some others.
CTR up 50% now often double digit!
EPC started about 50% down and has stabilised this last week at about 10% less than March. However the higher CTR has more than made up for it revenue wise, better targetting undoubtedly.
Less ads equals more revenue, I'm convinced that careful use of the url filter to remove the poor converting sites and if neccessary complete removal of ad blocks that don't pay, "much", improves the quality of remaining ads. If everyone dilligently edited their url blocks, it would force higher paying/better targetted ads to appear everywhere. The publisher would start to control the market.
Overall a wild month and have to believe some adjustments were made to the program as the month progressed. Some wild up and downs on CTR and EPC were noticed but balanced out overall. The key question is which algo getting applied in March, now first quarter results are completed. Think I will sit back and enjoy the ride for a bit longer.
Earnings, down 30%. :¦ Partially due to the fact that clickage is down 10% on the month.
