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So naturally had to set up a campaign to try and learn what was going on, however our account only went live yesterday and we are running 468x60 instead of the skyscrapers.
however for those of you who have been running since last week, whats the opinion on best size out of the 2.
have you noticed any significant difference in CTR?
I would quite like to try the 468x80, but ideally I would be able to run some banners on some pages and skyscrapers on others. But due to the lack of detailed reporting, I can't tell!
Also, my site fluctuates a lot every day in visitors, so I can't put the banners one day and skyscrapers the next day because that won't be an accurate test.
The only way to know for sure is if google had seperate stats for skyscrapers and banners.
I guess if you put the skyscraper so it started at the top of the browser window on the RHS, as opposed to starting it under the top part of the page (header, logo, etc..) this would be more "in your face" and all 4 ads would likely be above the fold.
Now whether having 2 more adsense ads in the skyscraper than in the 468x60 means more clickthroughs is another story. Impossible to tell from the stats at G. I would guess that most users will not click on more than 1 or 2. Maybe on a comparison shopping site or similar the skyscraper might draw more clicks, but who knows. With the stats at G being so sparce, it's anyones guess.
I have been experimenting rigorously, and for me the skyscraper is working better than the 468x60. Tried both, and the CTR for skyscraper is double of that of the 468x60. Advantages of having a skyscraper (for me) are
- Having upto 4 ads, as opposed to only 2 ads on the 468x60, thus more meat for the users.
- My site is a non-commercial content oriented and when the user is reading the main content, the skyscrapers are more easily noticeable as opposed to the 468x60.
Well, things might be different for others, but this is what is working best for me.
Me saying I have a good CTR, or the other guy saying "the skyscraper did twice the CTR of the 468x60" doesn't mean squat w/o the numbers.
The bad thing is, if we exchanged CTR, etc... Since the ads are page targeted it would all be irrelevant anyways because the ads would be different on everyones site. The CTR of adsense has more to do with the targeting than anything else, so even exchanging stats would be somewhat worthless.
It IS wonderfull to watch the hidden trends emerge as you add more and more numbers. It isn't called quantitative analysis for nothing.