two adsense ads units per page

Although it is not allowed, but many sites display more than one unit

[alexandra]

Although more than one adsense ads unit is not allowed by Adsense TOS, but I saw many sites display more than one adsense ads units, some of the ads are same, some are different. If it is really not allowed, why should google punish them.

alexandra

[europeforvisitors]

Two possible explanations:

1) "Premium" sites (those with more than 20 million page views a month) are subject to different rules than smaller sites.

2) Some AdSense publishers ignore the TOS. In time, they'll probably get caught, assuming that they generate enough traffic and revenue to attract Google's notice.

You can always report the offending sites if you're bothered. I tend to think that natural selection will kill them off; sites that are run by clueless Webmasters or by publishers who junk up their pages with excessive advertising aren't likely to keep their audiences over the long term.

[varya]

3) Webmasters who did read the TOS, saw the changed terms and thought double-serving was now permitted (as did many folks here), but don't read this board and so missed ASA's explanation that it's not.

[europeforvisitors]

Good point. That paragraph in the TOS was badly written.

[shortz]

Good point. That paragraph in the TOS was badly written.

LOL... anyone remember the movie "Catch-22"?

ROFLMAO!

SHortz

[winglian]

From the Google TOS {https://www.google.com/adsense/localized-terms}

You may display more than one (1) Ad Unit on each Site Web page, but no Ad Unit shall contain any advertisement in common with any other Ad Unit.

While on the ad layout page {https://www.google.com/adsense/adformats}

Note: Please choose only one ad format per page.

Combined, these seem to imply we can have multiple adsense ads as long as they are the same format {i.e. 468x60}

So what does this mean? I'm really comfused now....

Thanks
wing

[Jon_King]

We don't control the ads in AdSense so to me it is logical that they are talking about someone elses ads...

So maybe they mean 'by different vendors'. For instance a CJ and AdSense ad by the same company is against TOS but two AdSense units with whatever they display is OK?

[Jenstar]

The Google AdSense Scoop on Multiple Ad Units Per Page [webmasterworld.com]

[Jon_King]

Jenstar, your library post is very clear - one unit only.
--Then I must agree with the original subject, the amount of non-premium advertisers displaying two units is pretty common. At least in our product/service circles.