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Normally we like to send out a email newsletter just after we have up loaded new content, but the problem is the new content (ie the pages people are going to look at) do not have ads that match properly. This decreases the click throughs and thus the value of the advertising space.
Is anyone else finding this a problem?
Any ideas on a solution?
Only suggestion is to make sure you dont put the page up live until you have completed it - (eg. dont test it live as you write or construct it) That way the spider gets all of what you intended the first time.
Other observation, where there is limited info, it sometimes seems to take into account keywords in the URL or what you have already on the home page. Who knows it may even take into account anchor text!
If you put the content on a *new* page, and don't place the ads on the page until you have all the content on it, then the ads should be targeted to the content on the page.
I load my pages and then visit each one to ensure that it is OK and has uploaded properly.
For example on a page about using broadband internet to promote Australia to the Japanese, there are still ads for kimonos showing.
Now we do have many articles on kimonos on the site, but it does not really relate to this page.
your problem may well be that there is just not enough targeted inventory for those pages. - And maybe mediapartners got desparate and looked for contextual stuff from other parts of your site.
We know ourselves that PPC does not yet attract a lot of very niche advertisers yet, as when we advertise our own consulting services in Adwords, we almost have nil competition. i think this will change but in the meantime im happy to deliver kimono ads than nothing!
There's only a few serious Japanese marketing English language sites and services that use online advertising, let alone PPC - as we speak I could count them on the fingers of one hand
Similarly our info site has pages on Japanese, korean and chinese business practices and sometimes they often have "business" type ads but there are many kimono, japanese art, type ads. Peronally it does not worry me at all, as i think it is 1) likely that people interested in Japanese business may also be interested in Japanese culture and be "Asiaphile" enough to be interested in buying those items in some cases and 2) some people may go those pages from Search engines, who may well indded be more interested in buying kimonoes.
Similalry, people interested in using broadband internet to promote Australia to the Japanese may also be redisposed to these ads if they have an interest in Japan and want to learn about their culture as an aid to making their boradband services better..
Heck if it advertised a sushi delivery service in Bangkok right now given how hungry i am, i might even be tempted to click myself! (or at least copy the link, delete the id info, and paste in the address bar ;))