New PSA's launched at adsense

email received Apr 20

[Rodney]

Google announced the new PSA layout for adsense today via email:
[google.com...]

[zeus]

Hmm Im not sure if I should place Google ads back on after the fall of 70% in revenue after there change early April. Let me know if the revenue increases again.

zeus

[Rodney]

My revenue has been increasing since early April, but that's just about par for course.

Some will make more, some will make less.

[zeus]

I think sites like mine is a difficult target for Google, because its most info, not selling a product.

zeus

[Rodney]

I think even info sites can do well with adsense.

The key is if there is an advertiser that matches your "info content".

No advertiser, no earnings, simply as that.

Adsense probably wouldn't work for everyone, as not all topics have advertisers that pay money for that theme.

But back to the topic of the post...the new PSA ads are supposedly designed to better differentiate between a paid ad and a PSA, hopefully to increase clickthrus on actual paid ads.

It should be interesting to see if this effect actually happens.

[zeus]

I think it will have a possitiv effect on earnings and ads, we have to remind ourself that Google is in the beginng of this and they are doing a great job, even if I have droped them because of bad earnings.

zeus

[Sanenet]

I've seen those ads being trialled on a couple of their larger sites (and thesun.co.uk for some reason? Google has no taste!). Nice.

[mdurrant]

I usually get fairly targeted ads, but there's one page on my website that always pulls up PSAs. These new PSAs are just awful, isn't the whole point of google ads to appear as non-intrusive text ads? These things borderline looking like actual skyscraper ads on my website.

Who does google pay to make these things?

[The Contractor]

Make your own graphic and use it as the alternative.

[sandor]

these new free ads are AWFUL. time to definitely create my own ads to be served up instead of these things

[yintercept]

Speaking of PSAs, will clicking on PSAs on my site trigger an alarms at Google?

My assumption is that Google does not charge charities for the traffic; so clicking on the PSA would not harm the charity in anyway. Reading the message, learning about their services, and possibly supporting their cause sounds like a good thing to me.

Likewise, I understand, I don't get any ill gotten pennies for clicking on PSAs, while Google gets all sorts of kudos from the non-profit world.

I agree that Google should punish people clicking on their own ads. Does the same apply for PSAs? There have been several showing up on my site that I find intriguing.

[johannamck]

sandor,

I agree.

Usually, I like the idea of PSA's. I believe they reflect positively on my website. So, I don't like replacing them with something else.

But I have mine in skyscraper format and the new ones are really ugly, with the un-smooth large bold font and the chopped up urls. The Just for Dads ad turns into the "www.marchofdi"

(rest of the url on the second line).

Not nice.

I'm perturbed, especially as most of my pages only get PSA's right now.

[daunk]

I was more than happy to display PSA's, doing my bit for the world out there. Now google has changed the ads I have disabled them, they are ugly intrusive and just plain nasty! Now I have plain #FFFFFF instead of alternate ads.

Regards,
daunk.

[ken_b]

Now google has changed the ads I have disabled them, they are ugly intrusive and just plain nasty!

My sentiments exactly.

Setting up alternative ads is on my agenda for the first part of the week.

Too bad to, I actually liked having a few PSAs occasionally. I thought it was good public relations for the site.

But enough of my visitors sponsor charitable events that I might just load those event announcements as alts.