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I checked a prominent site listed in the
Top 10 on Google for a prominent pharma term
and it too got PSAs.
I checked other sites for non-pharma products
and they had revenue generating ads.
I did find 1 site in pharma getting revenue ads
and it is in the same account as one of the sites getting PSA's instead of pharma revenue generating ads ...
PS. Note 15 minute later the only site delivering revenue generating ads changed top PSA's and one of the other sites changed from PSA to RGA (revenue generating ad) ...
Any ideas as to why? No inventory? (There is plenty ads in the Serps)
As a side note, Adwords will stop showing most prescription drug ads in mid-May sometime. For supporters, there is more on it here:
Well my impressions are about the same but because all lot of what they gave me to display yesterday were PSA's my revenue is less than 50% of what it was the day before on a greater number of impressions.
Now for something constructive... Jenstar I use a
skyscaper and I could tell Google just to not take up any space at all or to resize to a space of width=190 height=1 or something the rest of the page would just move up and that would be good... I can't seem to find a good solution for this. Do you think it can be accomplished.
Interesting thing I noticed - the one showing targeted was showing banner size ads, while the others were leaderboards. Could be a coincidence, but with AdSense you never know.
Jenstar - I've noticed a number of different banner styles and sizes, no consistency there. Lots of other abnormalities also, such as one specific subpage on a twenty page site consistently showing on topic ads, while no others do.
I can offer no advice to these folk other than cross your fingers and wait. Fortunately for me these people aren't my clients.. thank goodness, I'd have no idea what to say.
Well, they've had lots of warning that the online pharmacy gravy train is drying up. The whole industry is drawing a lot of heat.
A couple of reasons I don't think the inevitable fall of the online pharm industry is directly related to this happenstance.
1) There are pharmacy ads proudly displayed all over the google SERPS for every drug that is not showing an adsense ad.
2) Google's policy towards pharmaceuticals was outlined to Adwords publishers recently, and implies that pharmacy portals with appropriate certification will continue in the program.
If google were pulling pharmacy ads from adsense publishers without the certification required, would they not do it as a whole-hearted effort? Perhaps even mention it to their affiliates? But Adsense *is* displaying topical drug ads once in a while, perhaps one in fifty impressions or so, on these pages. Google is also consistently placing drug ads on other specific pages, which are often the most likely drugs to get them into trouble for having any part of selling. Itís entirely inconsistent in fact. A portal about a specific drug will have PSAs on every page, except one, which displays normal ads for the drug, consistently. Is it a new level of stopwords? If it is itís blocking every page that mentions usage, administration, dosage, warnings, or general information about almost every common drug sold online.
If they're pulling out of pharm, they're doing so in a manner more disrespectful towards affiliates than I've witnessed in more than five years of advertising online, from anything other than (distinctly) criminal organizations.
No, I hope this is just a bug, or overzealous use of stopwords. For Googles sake as much as the publishers.
I seemed to have missed the email from google saying they were getting rid of pharmacy ads... so i hope this is a temporary thing.