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Pharma Adsense Ads show PSAs

Is this a hiccup?

     
7:28 pm on Apr 20, 2004 (gmt 0)

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On April 20th, 2004 15:00 EST I checked on a pharma
site and it was all PSA's...

I checked a prominent site listed in the
Top 10 on Google for a prominent pharma term
and it too got PSAs.

I checked other sites for non-pharma products
and they had revenue generating ads.

I did find 1 site in pharma getting revenue ads
and it is in the same account as one of the sites getting PSA's instead of pharma revenue generating ads ...

PS. Note 15 minute later the only site delivering revenue generating ads changed top PSA's and one of the other sites changed from PSA to RGA (revenue generating ad) ...

Any ideas as to why? No inventory? (There is plenty ads in the Serps)

12:35 am on Apr 21, 2004 (gmt 0)

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I just visited 5 or 6 pharma sites running AdSense, and they all show very targeted ads.

As a side note, Adwords will stop showing most prescription drug ads in mid-May sometime. For supporters, there is more on it here:
[webmasterworld.com...]

6:47 am on Apr 21, 2004 (gmt 0)

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jenstar, did you hit fresh a couple times .. or visit sub-pages rather than just the index? i'm seeing what get_em is seeing
7:19 am on Apr 21, 2004 (gmt 0)

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i'm getting waves of PSA's today, looks like the targetting went from bad to worse today
2:14 pm on Apr 21, 2004 (gmt 0)

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If it's a hiccup someone should hurry up and hand google a glass of water, because she's not recovering so gracefully.
4:37 pm on Apr 21, 2004 (gmt 0)

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Google states in the FAQ that when a PSA is displayed it is counted as an impression.

Well my impressions are about the same but because all lot of what they gave me to display yesterday were PSA's my revenue is less than 50% of what it was the day before on a greater number of impressions.

Now for something constructive... Jenstar I use a
skyscaper and I could tell Google just to not take up any space at all or to resize to a space of width=190 height=1 or something the rest of the page would just move up and that would be good... I can't seem to find a good solution for this. Do you think it can be accomplished.

4:51 pm on Apr 21, 2004 (gmt 0)

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get_em

I'm not sure what you're getting at, but you can set alternate ads (of your choosing, not from adsense) to be shown instead of a PSA if you prefer.

9:14 pm on Apr 21, 2004 (gmt 0)

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Hmmm... only one of the sites is still showing targeted of the ones I checked before (yes, when I checked yesterday I did check interior pages, but I didn't try reloading on any of them).

Interesting thing I noticed - the one showing targeted was showing banner size ads, while the others were leaderboards. Could be a coincidence, but with AdSense you never know.

9:36 pm on Apr 21, 2004 (gmt 0)

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24 hours and counting. Some pharm webmasters are more than a little upset.

Jenstar - I've noticed a number of different banner styles and sizes, no consistency there. Lots of other abnormalities also, such as one specific subpage on a twenty page site consistently showing on topic ads, while no others do.

I can offer no advice to these folk other than cross your fingers and wait. Fortunately for me these people aren't my clients.. thank goodness, I'd have no idea what to say.

10:02 pm on Apr 21, 2004 (gmt 0)

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Well, they've had lots of warning that the online pharmacy gravy train is drying up. The whole industry is drawing a lot of heat.
1:45 am on Apr 22, 2004 (gmt 0)

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sigh, I was hoping never to go back to affiliate ads again. lol
2:56 pm on Apr 22, 2004 (gmt 0)

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Well, they've had lots of warning that the online pharmacy gravy train is drying up. The whole industry is drawing a lot of heat.

A couple of reasons I don't think the inevitable fall of the online pharm industry is directly related to this happenstance.

1) There are pharmacy ads proudly displayed all over the google SERPS for every drug that is not showing an adsense ad.

2) Google's policy towards pharmaceuticals was outlined to Adwords publishers recently, and implies that pharmacy portals with appropriate certification will continue in the program.

If google were pulling pharmacy ads from adsense publishers without the certification required, would they not do it as a whole-hearted effort? Perhaps even mention it to their affiliates? But Adsense *is* displaying topical drug ads once in a while, perhaps one in fifty impressions or so, on these pages. Google is also consistently placing drug ads on other specific pages, which are often the most likely drugs to get them into trouble for having any part of selling. Itís entirely inconsistent in fact. A portal about a specific drug will have PSAs on every page, except one, which displays normal ads for the drug, consistently. Is it a new level of stopwords? If it is itís blocking every page that mentions usage, administration, dosage, warnings, or general information about almost every common drug sold online.

If they're pulling out of pharm, they're doing so in a manner more disrespectful towards affiliates than I've witnessed in more than five years of advertising online, from anything other than (distinctly) criminal organizations.

No, I hope this is just a bug, or overzealous use of stopwords. For Googles sake as much as the publishers.

3:31 am on Apr 25, 2004 (gmt 0)

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I am getting PSA ads on my pharma sites now as well. Why is this?
5:04 pm on Apr 25, 2004 (gmt 0)

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I think google has blocked pharmacy related ads. If you head over to adwords you can see that pharmacy keywords are all zeros now.

I seemed to have missed the email from google saying they were getting rid of pharmacy ads... so i hope this is a temporary thing.