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Normalising Adwords URLs

         

Edwin

7:22 am on Apr 19, 2004 (gmt 0)

10+ Year Member



[I was hesitating over whether to post this in Adwords or here, since it's essentially an Adwords issue that primarily affects Adsense users...]

Would it be possible for the URL displayed in ads to be automatically "normalised" in some way either by the Adwords or Adsense back-end?

The problem I'm seeing is some relatively "scammy" merchants which I've filtered out as "www.widgetwodget.com" are placing new ads as "www.WidgetWodget.com" or "www.WIDgetWoDget.com" (or any other weird and wacky combination of UC/lc letters) and these are not caught by the Adsense URL filter option.

So what I'd like to see is:-

A) All URLs automatically converted to lower case when they're input into Adwords

and/or

B) All URLs added to the Adsense filter list automatically filter for all possible case combinations of an identical domain name (so that a single filter entry would catch all the example URLs above, and every other combination as well)

martinibuster

8:20 am on Apr 19, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Interesting.

Did you check to see if the other advertisers might be affiliates?

In any case, it looks like you have to go in and negative-ize them manually.

blaze

5:08 pm on Apr 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yeah, I've seen this with ebay affiliates as well. You'd think AdWords could be smart enough to handle something so basic.

Post this in the AdWords forum, you'll probably get faster feedback as ASA seems to have disappeared..

AdSenseAdvisor

6:29 pm on Apr 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



ASA seems to have disappeared...

Sorry, I did disappear for a while - I'm looking forward to catching up on all of these topics!

Edwin, as far as I know the URL filter is not case-sensitive, so you shouldn't have to add all variations of a URL into your list. I'll talk to my technical resources and confirm for you, though.

Also, if you're dealing with many subdomains of a particular domain, you can block them all in one go by entering domainname.tld in your list (without the subdomain, such as www., mail., or widgets.)

ASA.

eWhisper

6:37 pm on Apr 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm not sure I would call this technique "scammy".

For longer URLs which contain multiple words, making them readable by adding uppercase letters to the beginning of the words I think help the user know where they're going.

It increases brand awarenes, as its easier to remember MyWidgetWorld.com than to see mywidgetworld.com for the average user.

This practice also increases CTR rates, and I think thats something AdSense people would like to see.

There may be cases where MyWIdgeTWorld.com is a bit odd and confusing, that I'd agree you might wish to change.

Don't mean to sound ****y here, but, you get paid by G, but I'm actually footing the bill, and if I found AdSense programs that were changing my ads, I'd report them and ask my ad to be taken off that site as they are not displaying what I'm paying for.

Always two sides to the coin.

icedowl

6:55 pm on Apr 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



ASA, I have found the URL filter to be case sensitive. Example: a*****.com doesn't block A*****.com

Also, it won't let both versions exist at the same time.

buckworks

7:01 pm on Apr 19, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



if I found AdSense programs that were changing my ads

That's not the issue here. Someone wants to block certain ads, not change them.

If someone thinks your ad is a poor match for their site, their ability to block it should not be stymied by how you might capitalize your URL.

markus007

7:11 pm on Apr 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'd like to see the ability to block by word in URL. I have a couple of advertisers that have 400+ domains in the format of

city-WORD.com

With the current adsense filter there is no way i can block them all.

blaze

7:12 pm on Apr 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



eWhisper .. don't know if you see this in the US, but if you search for "windows" in Canada, then you get listings that say (on the same SERP):

Windows
Below Retail Prices for Brand Names
Buy Direct From Canadians and Save!
www.ebay.ca

Discount Windows
New & used for Sale. affiliate
Check out the deals now!
www.eBay.com

These are affiliates. Not only are the links misleading (they go to registration pages sometimes, yikes), but they are also duplicates.

It's a bug with Google which I am sure will be fixed soon. Hopefully ASA can forward this onto the appropiate people..

eWhisper

7:31 pm on Apr 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If the purpose is to flat out block certain ads by spelling, then I have no concerns - actually that's pretty interesting G has that built in. Misunderstood the initial intention.

Blaze, technically they aren't misleading (well, the first one wasn't labeled w/ aff, so if that's an affiliate, then it is misleading) IF the display URL is similiar to the destination URL.

I agree that it's annoying to see 10 ads for eBay/Amazon on a search term, but I don't see G changing the affiliate policy any time soon.

Edwin

9:42 pm on Apr 19, 2004 (gmt 0)

10+ Year Member



> Edwin, as far as I know the URL filter is not case-sensitive, so you shouldn't have to add all variations of a URL into your list. I'll talk to my technical resources and confirm for you, though.

It's definitely case-sensitive at the moment since the ad that I had to re-block yesterday (because of a capitalisation change within the domain) has been on my block list for at least 6 months.

AdSenseAdvisor

2:16 am on Apr 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Interesting - it could be that you're seeing a hiccup in the system. I confirmed with my technical contacts that the URL filter is not case-sensitive, and they ran a couple of tests and found that random uppercase/lowercase combinations worked to block URLs.

Icedowl, you mentioned that you were also experiencing the same issue - would both of you mind emailing the AdSense technical support team with the URLs in question? They'd be able to look into your specific issue, and help you to resolve it better than I could. It would also be interesting for us to get to the bottom of this :)

ASA.

icedowl

4:58 am on Apr 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Icedowl, you mentioned that you were also experiencing the same issue - would both of you mind emailing the AdSense technical support team with the URLs in question? They'd be able to look into your specific issue, and help you to resolve it better than I could. It would also be interesting for us to get to the bottom of this :)

Done deal. It will be interesting to know if they can fix it.

swa66

11:51 am on Apr 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Actually blocking using a regexp or so would be best, limits the number of variations and can help to cut down on the maintenance effort.

Due to the geo targetting we're doing this blindfolded already.

Another thing might be a filter to limit the level of controvesial ads we want to get.

I'm thinking about euligy ads, gay advertising and the like [on sites that have nothing to do with those things].

I'm not all that against it, but it's upsetting some of my visitors, and I'd rather keep a nice and clean G rating.