Decline in Adsense Income

interesting article......

[nyet]

[developers.evrsoft.com ]

[Mauricio]

This article just makes a excerpt of some negative points of view exposed on this forum every day.

By the way, I think
a) the author moves himself (see his site) on these obscure territory where you must buy an ebook which explains how to sell ebooks to anyone who wants sell ebooks to anyone who want sell ebooks... and, logically, he must be pessimist not only about Adsense but about the entire web business.
b) we have heard these things about fraud, Content-Match, Quigo, ad blindness... for months and still nothing happened.

Que sera, sera; whatever will be, will be...

[europeforvisitors]

The author is correct in saying that only a small percentage of publishers will strike gold with AdSense, but so what? That's true whether a publisher is trying to make money with PPC ads, CPM ad networks, affiliate programs, subscriptions, e-books, or sales of t-shirts and coffee mugs. (For that matter, the same pattern holds in the offline publishing world, where there are dozens of no-profit literary journals for every magazine like THE NEW YORKER or ATLANTIC.) I don't think the author is breaking new ground with his discovery that online revenues aren't guaranteed to make every publisher rich. :-)

As for "ad fatigue," whether that's a problem depends on the advertising venue. The Web isn't all that different from, say, a magazine: One might think, for example, that POPULAR PHOTOGRAPHY's mail-order ads would suffer from "ad fatigue" since the ads are mostly the same each month, but guess what: People look at those ads and buy from them month after month, year after year.

It's the same with Google's AdSense ads: They're likely to perform best on special-interest sites, and particularly on special-interest sites that are read by prospective buyers--e.g., ads for digital cameras on a camera-review site, ads for cruise travel agents on a site about cruising, or ads for Shelbyville hotels in an online "how-to" travel article about Shelbyville.

I think Google AdSense has one big competitive advantage over its main rival, Overture, and that's the fact that AdSense can deliver targeted ads on niche sites (not just on large portals and general news/entertainment sites). I can readily imagine "ad fatigue" setting in for PPC text ads on sites like Washingtonpost.com and CNN.com, because readers of news stories aren't particularly interested in buying goods or services. But in niches where readers are gathering information to help them spend their money (such as specialized product-review or travel sites), ad fatigue isn't any more likely to be a problem than it is in special-interest magazines where advertising is a "value add" that is welcomed and used by readers.

Bottom line: AdSense isn't right for every publisher (or every advertiser, for that matter). Right now, people are slapping up AdSense code right and left, and some people are going to be disappointed. But some will do quite well, and those are the people (both publishers and advertisers) who'll profit from AdSense when the process of natural selection is complete.

[jaxomlotus]

This thread could benefit from a more descriptive title - At a cursory glance I thought it was about the current AdSense formula change, when the article was written in February and focuses on fraud.

[Dpeper]

I think he just kind of restated the obvious "Don't put all your eggs in one basket"

Besides I want to be optmistic. It will last forever! ;)