Isn't it funny how one day you can make $X

then....

[loanuniverse]

Isn't it funny how one day you can make X amount of money from Y amount of clicks then a few days later you happen to get the exact same number of Y clicks and only get 62.5% of the revenue from the first day....

If I had to rely on this revenue stream for a living, I can see how this would be disturbing.

[wonderboy]

What is more disturbing is when you get x clicks twice, on the second day $y = 30% of $y on the first day.

Why can't I just get a straight $20 per click =) I would just be quiet then.

W.

[Sanenet]

(Part of) the reason would be fluctuating advertising budgets by the advertisers. So, more money in the pot = higher CPC.

[loanuniverse]

Why can't I just get a straight $20 per click =) I would just be quiet then.

Come on, we both know that you would be here asking for an increase to $21 per click :D

[Jon_King]

It's the ad mix. We certainly don't know what the algo is, but for certain the algo mixes it up with a variety of ads and this is the major cause for the flux in revenue given the same amount of clicks.

Some ads have higher values than others so on any given day the revenue can fluctuate dramatically. It simply depends on the inventory that is being offered that determines the amount of revenue.

[simonuk]

Price wars also come into account.

I have an adwords campaign and I've had a price war which trebled my ppc cost.

Also now we can see where the good money is coming from I can see an ongoing price war at the moment on one of my sites where two sites started off with a 40c a click. This went up to $1 a click, then $2 then $3 and currently I'm getting $4.90 a click with a 3rd site now competing against the first two so the price looks like rising even further.

This kind of thing happens often which can explain sudden surges in revenues followed by sudden drops.

Simon.

[Sunflux]

For the most part, my EPC has been very reliable (up until April, of course)... although it seems that on any days that had a lot of impressions or a higher than normal CTR, the EPC would fall somewhat and leave me with almost identical day-to-day earnings.

Since April I've been all over the place (from 25% below normal to 55% below normal), with varying combinations of low CTR and/or low EPC. I've given up trying to improve either item since the normal day-to-day variances are large enough to make it impossible to judge whether a single change helped or hindered.

[FromRocky]

Isn't it funny how one day you can make X amount of money from Y amount of clicks then a few days later you happen to get the exact same number of Y clicks and only get 62.5% of the revenue from the first day....

I consider that 37.5% down are normal. For multi-industries like mine, I have seen the revenue down to 20% from the previous day for the same amount of clicks.

[annej]

62.5% is about what I'm making compared to before April. And this is with a far higher click through rate than ever before. I guess I'll just accept it and keep my eye out for other revenue possibilities.

[dhaliwal]

well will i get mine $ 20 clicks?

O my, i am just dying to see that figure