Question about relevency

Whole page on one topic, and google serves ads related to one short sentenc

[seoArt]

I have a whole page (apx. 400 words) related to mental health, family & marriage counseling.

My adwords appear in a seperate table cell in the pages layout, along with a text ad for a non-profit charity. The text is short (about 14 words), and my Google ads are now related to non-profit charities.

So relevancy and CTR have now dropped significantly.

Does Google determine relevancy for adwords based on positioning on the page? It seems so in this case.

Any advice or suggestions are welcome.

Chris H.

[dhatz]

I have the same problem, and I would also like to hear possible solutions.

Would putting that short text in the table, in Javascript prevent Google from indexing it?

[seoArt]

On my page it's important that the ad get indexed because it's for another site I'm promoting. I could make the ad an image file, but then the text of the link wouldn't get associated with the page it's promoting. (SEO)

Dhatz, you may want to try that - just make the text ad an image file.

[jomaxx]

Maybe try moving the code for the charity link further away from the AdSense code, in the HTML source?

[Jenstar]

Anything about charities on a page should not cause charity ads to appear on a page, unless they are targeted ads for charities that you do get paid for the clicks. I would look at something else potentially causing those PSAs to appear.

Any chance there are stop words on the page causing PSAs?

Stop words that cause PSAs [webmasterworld.com]

Those AdSense charity ads won't go away [webmasterworld.com]

Even if nothing has changed on the page, new words could have been added, or the stop word filter could have been adjusted enough to trigger PSAs.

[ken_b]

The text is short (about 14 words), and my Google ads are now related to non-profit charities.

Is any of that anchor text for a link?

I had a situation where adsense seized on some anchor text in a link on several pages and wouldn't let go. No matter what else was on the pages, the ads related to that particular anchor text.

I finally removed the link entirely from those pages and then reset the ad block style, that worked. Fortunately I had other equally relevant, but less critical pages to move the links to.

[europeforvisitors]

BeeDeeDubbleU, this may be a bit off-topic, but your examples remind me of when About.com had shopping links on its pages, and an article about heroin use would display a line that read: "Shop for heroin."

I've often thought that the most intelligent algorithm has an IQ of 80.

[seoArt]

Yes, the text is anchor text.

I'm going to experiment with the stopwords first though, and report back to you guys. thanks for the help.

[icedowl]

Cute.

I have a page on my recipe site where the title is now drawing in ads for hardware. I just can't see anyone clicking on them unless they're a hungry handyman.

[seoArt]

Ok, I took off some possible stopwords like "infidelity," and now my on-topic ads are back.

Thanks for the help guys.