Forum Moderators: martinibuster
Many of the posters wish to be able to chooses a broad catagory for adds but I am not sure how that could be implemented without the adds themselves being catagorised which i suspect advertisers may not want to do . ( it may be worth Google just saying this is not possible and telling publishers to live with it or find alternative revenue streams )
I personally think some of the biggest fears are adult toy type or gambling adds slipping through onto child friendly sites which maybe google could and should do something about
I have watched the changes in targetting over the last 10 days and have noticed google have tried 3 site wide catagories and have then chosen through an algo the best fit for the site and it seems to have worked my CTR increased , my CPC decreased but my own belief is CTR is the best indicator of add relevence to a sites visitors so if CPC is lower not googles fault just that catagory does not pay as high
I am unsure of the issues of higher or lower payments for different publishers relating to ROI for advertisers as there are a number of other changes that seem to have been happened at the same time including external forces i.e. spring break easter etc
steve
However, on the other hand, I really doubt he's allowed to say anything beyond what's been released in faqs, TOS's, news releases, etc.
And anyways, generally you can glean more from what these company diplomats don't say rather than what they do say.
If AA is out there reading here's my 2cents: Educate the masses. Forget fixing people's problems. Forget policy discussions. Forget I want, I need, me-me-me. Forget the questions that are really just complaints.
Just offer education on your terms, which terms you don't even need to articulate.
There is likely to be great value in such an approach.
You don't have to do anything at all except be true to your mission on the terms that you define for yourself. If you do that you will be satisfied and that's what matters.
I hope AdSense advisor returns to educate on his/her own terms, with a compassionate capacity to ignore, gloss over, deflect, not respond to the hoo-hah and rabble.
Possibly an appropriate message for Easter Sunday ;-)