The effect of annual budget timing on revenue?

Could it be...?

[yump]

Many companies run their budgets either from Jan to Jan or starting at the tax year (not their accounting year).

So would it be reasonable to assume that there's a macro effect at work through the year, where especially towards the year end Adsense revenues are likely to reduce (this assumes many companies head towards overspend not underspend!)

[yump]

There's now 11 separate pages on the up/down thread.
Aren't there any takers for this - it might be relevant - or am I talking complete gobbledegook?

[jomaxx]

While this kind of thing could be a factor for individual companies, I doubt its effect would be observable across AdSense as a whole.

Internet traffic is very seasonal, as are many businesses. IMO those factors would have a far greater effect than budget deadlines.

[alika]

It may be a big factor for big companies. But in our niche, the Adwords advertisers are mostly small businesses with an occasional big guy thrown in that I doubt they even have a budgeting cycle. They simply ran out of budget every so often.