Forum Moderators: martinibuster
The Test - I use Adwords to advertise and I am also an Adsense publisher. I have set up two identical campaigns, same keywords, same CPC, but one set to show on search target only and one set to show on context target only.
The purpose - To see if the price IS different for relevant or non relavent adverts.
After 24 hours, the results are -
Search Av. CPC = 1
Target Av. CPC = 1
I will keep this updated.
Search Av. CPC = 1
Target Av. CPC = 0.99
Not a very big difference. But thinking about it, the nature of my adwords and adsense (which is timeshare), G may not think there is a big difference in the relevance on where the ad is shown. I think what would be a better test is to test this with products, not services. Can anyone else do this?