Welcome to WebmasterWorld Guest from 188.8.131.52
Forum Moderators: martinibuster
Google is in a superior position and the mentioned restrictions support this role furthermore.
As an advertiser I'd feel comfortable to spend my ad budget with AdWords, not knowing about BC's backbone advertiser program but it might have the same type drawbacks as the ad system does compared to big dog Google.
In terms of the innovation power: the recent improvements and adjustments in both AdWords and AdSense are just the beginning I am sure. Not certain if BC can throw this much capacity in whenever needed...
If that is the type of "innovation" and "improvement" to expect, then the lack thereof would be an advantage in the category of Bid Clix. ;)
tried them on one of my pages, but did not get any clicks and they did not show any adds, also they have to approve every page which is very tiresome.
I agree with that and the banners they show just suck, but at least they show new banners more then the same old Google ads.
I crafted text looking like the regular AS ads to show up instead of the PSAs, they point back to interesting, current and most up-to-date own promotion.
That way there is no interruption in user reception (look and feel across the site remains excatly the same) and I re-route the traffic accordingly instead of wasting.
It has proven to be an interesting additional intrnal promotion tool.