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The problem is that I have several websites, topics ranging from technology/gadgets to biology/genetics, but I have only one google adsense account for them all...
1) Total revenue.
2) Effective CPM (revenue per thousand impressions), which allows comparison with other advertising and affiliate programs.
IMHO, Google would be wise not even to report CTR unless it wants its SERPs to become cluttered with fast-buck "content sites" that exist solely to targeted high-profit keywords.
I don't agree. It is good to know CTR. I run google adsense sometimes on top and sometimes at the bottom. Seeing CTR is good to estimate which layout brings better results...
IMHO, the most important determinant of ctf is how targetted it is to your content. Lets talk about two hypothetical sites.
Site #1 is a humor website and one of the pages has a joke about a guy with p-imples all over his face. adsense shows acne cream ads on that page You can expect a low CTR on that page.
Site #2 is a skin-care web site with a page about the "causes and ways to fight acne". i]adsense shows acne cream ads on that page also[/i] You can expect a high CTR on that page.
Like Europe says CPM is a better measure. In addition, the type of content assuming that you follow good layout will be the main reason for your CTR.
Edit: hehehe P.I.M.P. is a word blocked in these forums.
I don't like skyscrapers because they reveal URL without clicking. And I have worked out "clever" way to place banners - I put them sometimes at the bottom of news item, so that user reads the news item and then, at the end, sees just the top half of the banner. in this way the banner is a natural prolongation of the news item! I have impression that it increased my CTR...
I don't like skyscrapers because they reveal URL without clicking.
Both skyscapers and banners are coded exactly the same to show the URL the advertisers specifies as the visible URL when you mouseover the link. The only exception is the skyscrapers show a text URL underneath the ad itself.
I am willing to bet that 99% of the time that the URL shown at the bottom of the ad or on the mouseover, using a completely different domain name, or a link within the domain name. It might show www.domain.com as the shown URL, but it might go to www.domain.com/products/adwords/myproduct.html or www.otherdomain.com/products/adwords/myproduct.html
It is easier for people to simply click the link than mess around with the URL, unless they have a specific reason to not want you to earn money on the click.
And anyone can still right click the link to see the destination URL, regardless of it being a banner or skyscraper.
You will likely find skyscrapers outperform banners by far. If you search through this forum, you will find several threads on this specific topic.