Forum Moderators: martinibuster
For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.
[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]
So I have wondered many times, the long term survival of the AdSense if nothing will be done soon. That is a reason why I welcome any change on the Googgle’s side.
It's the right time! I'm waiting for the result.
If Google wanted to get rid of good sites fast, this is sure a good way to do it.
CompWorld
Sorry, again, i don't get it. This "new" feature is active since ... ~12-18 hours, right? And you draw conclusions based on your stats? You have enough days and data to compare and to see trends?
Just in case i didn't make it clear: my post above was NOT based on early stats. Just a closer look to what they claim to change and how this *might* affect our revenue.
Lets just say I think I know who will be funding the changes Google has made for publishers. Is anyone make more money?
The one nice thing about this is that I no longer fear upsetting google/losing adsense. If the current rate holds, I WILL be replacing adsense.
Perhaps in a week we'll be able to see some better numbers, especially when the channel data comes out. But for now I'm not impressed. My CTR remains the same, EPC and revenue is down.
will give sort of example
say click through on
campaign y was X% on search
campaign y was X% + Z% on content
The corresponding cpc seems to be dependent sort of on the above formula
In some ways I can now see the logic behind the changes if very poor clickthrough % on content much lower cost to advertiser , if higher on % clickthrough on content cpc is higher
This might explain why some webmasters are seeing major major changes on revenue as I have some campaigns that may be X% clickthrough on search but x%/8 on content
in some ways it is usefull being both a advertiser and publisher on Adwords / Adsense as it is easier to see the logic behind changes
steve
So, we should know more as the days and weeks go by. Only time will tell.
CompWorld
CTR's are around the same as ever.. thats kind of odd. This does happen from time to time when an advertiser puts in crazy high bids for certain keywords, so my recent data may be an anomaly un-related to the adsense changes.
Yesterday's take was double normal with the same impressions. Today's is not quite double, but still substantially higher...
CTR's are around the same as ever.. thats kind of odd. This does happen from time to time when an advertiser puts in crazy high bids for certain keywords, so my recent data may be an anomaly un-related to the adsense changes.
I could have written this post, as my experience for the last two days is the same. For now, I'm smiling at the funeral. Will see if it lasts. Weekends are always terrible for me, so I'll wait to judge more stats till middle of next week.
A few publishers will see a decline in revenues.
Went through all posts in this thread and it seems like there are only two publishers (jimh009 and dazzlindonna) that saw no difference or a slight increase.
The email should read:
A few publishers will see an increase in revenues.