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Adsense click pay better in the morning?

just throwing it out for discussion.

6:25 am on Mar 30, 2004 (gmt 0)

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I've been thinking about this since I signed up for adwords and reading about how it works before activating it. Are clicks on adsense more apt to pay higher rates in the morning? (I'm assuming UTC or googleville's timezone)

it says that one can set a daily budget on their adwords account. so I'm going to take that to say that earlier in the day one has more money in their budget compete (and pay) for higher priced keywords. and that later in the day once some folk's budgets run low other companies don't have to pay as much for the same clicks.

any thoughts on this?

I've been watching my stats pretty close and I've noticed that my click rate is lower in the mornings but with a higher pay. and in the evening higher click rates with lower pay.

9:02 am on Mar 30, 2004 (gmt 0)

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The last time I used my adwords account, the daily budget wasn't a set thing. If you received a bunch of clicks one day and went over your budget, your campaign would be adjusted automatically to stay under budget. If you stayed under budget for a day or two, your ad positions would be maxed out, based on bid amount and popularity, to bring you back up to budget (or as close as the keywords allow).

Adsense stats don't update real time. Even if you're using an independent tracking script and/or channels to track clicks, it would be difficult to determine when the high paying clicks were coming in.

2:58 pm on Mar 30, 2004 (gmt 0)

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Tracking is not easy. Not even if you set the date in the script to match the pacific time zone, the days differ by a small percentage. And I know for sure that my site is hardly visited from midnight to 5:00AM because my traffic is 90% North American.

I also don't think it matters so much the time of the day as to when your target demographic has access to a computer. In my case, it seems to be office workers dreaming of independence.

7:53 pm on Mar 30, 2004 (gmt 0)

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...office workers dreaming of independence.

Yeah, those guys drop by my site a lot too.
Usually between 3 and 5 in the afternoon. >;->

11:58 pm on Mar 30, 2004 (gmt 0)

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<<...office workers...>>

This is also my target audience and I can report that 14.00-18.00 (UTC) is the prime time for our business site.

12:45 am on Mar 31, 2004 (gmt 0)

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I was shocked to find out that one of my sites visitors is lowest during business hours. I looked at the stats for a long time trying to figure it out. I filtered out anything that could be a spider it was over a month period. We are going after people that don't have jobs. The topic is very US.
2:42 am on Mar 31, 2004 (gmt 0)

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I get the most traffic from 9-12 in the morning and then it increases again from 8-10 in the afternoon. So I guess my visitors come from both employed and unemployed categories :-)

Best Regards,

2:58 am on Mar 31, 2004 (gmt 0)

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Zeb, I've seen the same thing. After checking my stats mid- or late-morning, I've often thought how great I'd do if the same rate per click would hold up for the rest of the day, but it usually doesn't.
4:52 am on Mar 31, 2004 (gmt 0)

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My peak hour (for pageviews) is 1PM Eastern. My main peak is 1-4PM, although it's still very high during office hours (10AM to 6PM).

I find it hard to correlate AdSense earnings to a particular period, due to AdSense's overall reporting lag and tendancy to update different statistics at different times.


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