Have pop-ups and unders done some of us a favour

...differentiated our adverts...?

[yump]

Just been reading some research which showed that pop-ups and pop-unders are actually brand destructive (but still form around 15% of online ad market).

But this didn't cause respondents to be more anti-advertising in general. They differentiated non-intrusive adverts. Most respondents in the survey recognised that sites have to advertise to survive and most didn't have any particular negative feelings towards banners and other static adverts.

So I guess we shouldn't be paranoid about putting off visitors by running adverts, as long as they aren't intrusive.

I've managed to lose the site, but it was from a search on 'advertising research' and was quite deeply buried ie. about page 7-8.

[digitalv]

I would never run ANY advertisements on my website(s). People are there because they are looking for a product I'm selling. Why on earth would I want to distract them from BUYING MY PRODUCT by showing them an ad that will either annoy them or send them away from my site?

I make money selling my product, not from ad revenue. When I see a website with products for sale AND advertisements, it's a turn off - it makes me think that the webmaster isn't making enough money with his product sales and has to run ads to supplement the income. And if he's not making any money, I wonder why - is the product quality poor? Is the customer service terrible? *I* found the site OK, so I can assume other people have found it too and that traffic isn't the issue.

[seaboy]

DigitalV - I'm sure that's very pure of you not to run ads, but a little misplaced to post in the Adsense forum, no?
But I think the original point is good. Those of us who have run Adsense after previous ads (of whatever kind) have been amazed by the success. Having unintrusive text ads is definitely preferable to pop-up and pop-unders.

[digitalv]

heh, whoops ... didn't realize what forum I was in, I came in from the "recent posts" page. lol

Anyway, since this is apparently about AdSense some of what I said wasn't really relevant ... someone selling products would probably be smart enough not to have competing ads on their site. Most of the places I see adSense ads it's tasteful, and the content goes along with what I was looking for. I have nothing against adsense really, I advertise on AdWords ... AdSense brings me business :)

I just think that a lot of webmasters could be smarter about having ads on their site.

[yump]

digitalv
Bit off-topic I know, but if your visitors like and trust your site, they might actually value having some related product adverts (if they aren't in competition with you)?

[robsynnott]

Eh, just as a personal thing I would find AdSense offputting if I was actually paying for a product. For content and free products it's alright.