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Plummeting Adsense CPC

     
3:06 pm on Mar 26, 2004 (gmt 0)

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Is anyone else experiencing a CPC multiple times lower than it was 6 months ago?

I can't give any numbers, but it's so bad that I'm now seriously looking at moving to TribalFusion or another network.

It seems like the Adsense Bonanza is over. I can only assume that they got flooded with publishers, because it paid so well.

3:23 pm on Mar 26, 2004 (gmt 0)

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I'm still getting a pretty high CPC. With the channel thing I found out I am getting a lot more than I thought. I have one site with a bad CPC and one with a good one. When they got seperated I was shocked how much I was getting.
4:11 pm on Mar 26, 2004 (gmt 0)

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EPC is definately lower than 6 months ago, and has dropped yet again over the past few days.
4:27 pm on Mar 26, 2004 (gmt 0)

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ABSOLUTELY...
4:31 pm on Mar 26, 2004 (gmt 0)

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I have only been in the AdSense program for 4.5 months, but I honestly have not seen any substantial change whatsoever in that time. The range that EPC bounces around in from day to day is the same as it was in November.
4:49 pm on Mar 26, 2004 (gmt 0)

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our cpc has nearly doubled in the last six months...it must just be the market for your keywords right now (?)
5:29 pm on Mar 26, 2004 (gmt 0)

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With my site at least (web directory), it is so broad based it can only be a general trend of advertisers pay less per click, or Google reducing the payout over time.
6:14 pm on Mar 26, 2004 (gmt 0)

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Or Google targeting different ads to your site.
Or your traffic patterns changing.
Or a consequence of running AdSense on more and more pages.
Or Google reducing the payout to your site, since others of us have not experienced a drop.

Etc. It's impossible to know whether your conclusions are right or wrong, but I disagree with the assumption that what you personally see on your own site necessarily translates into a "general trend"

6:18 pm on Mar 26, 2004 (gmt 0)

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my CPC seems to be up and earnings are definitely up.
6:24 pm on Mar 26, 2004 (gmt 0)

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Adsense is stable for me, both in CPC and overall totals. I had a bit of a peak in January but other than that things have been remarkably consistent from month to month. I haven't made any changes lately; the biggest variable I'm aware of is the luck of the draw in the search engines.
6:30 pm on Mar 26, 2004 (gmt 0)

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I think JohnKelly has a point: if you have a broad themed web site (like his web directory), and EPC drops, it means that there really is an overall drop in EPC.
7:17 pm on Mar 26, 2004 (gmt 0)

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Ok, it seems that people are getting mixed results. I'll just have to assume it's my site then.

Also, since no-one's allowed to say anything, I have a feeling that an epc that some people think is good, would seem bad to others.

I can't saaay anything, so I'd like to recommend a song. It's one from the Sound of Music, sung by one of the Von Trapp girls, and Ralph the Nazi collaborator.

I am da-da going on da-da-da. Blah blah blah something... :)

Can anyone else recommend a song?

I like songs :)

8:56 pm on Mar 26, 2004 (gmt 0)

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When I was .. it was a very good year...
10:07 pm on Mar 26, 2004 (gmt 0)

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I noticed a sharp rise in EPC after introducing channels, after months of slow decline. Looks like any time the page gets reindexed there is a risk of the ads changing, and getting worse (or better). (maybe without the reindex the ads just get stale).

So perhaps force a reindex by changing the format of the ad a bit and see if that nudges things in the right direction.

11:55 pm on Mar 28, 2004 (gmt 0)

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TribalFusion is not doing well for me compared to AdSense. I'm talking single-digit-percentages as good.
12:02 am on Mar 29, 2004 (gmt 0)

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My EPC has totally plummetted.

My traffic is up 25% since the first of the year and my AdSense income is way down. I'm getting a ton of non-relevant ads which has affected by CTR and my EPC.

I'm making half of what I made last September/October and my traffic is significantly higher than it was then. So I would say I'm down well over 60%!

12:09 am on Mar 29, 2004 (gmt 0)

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I'm in the same boat as you Blue Fin. My big dip started in February and March is proving to be more of the same.
1:12 am on Mar 29, 2004 (gmt 0)

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I'm experiencing the same.

Traffic over the last couple of days to my site is steady (same daily average) while earnings are SHARPLY down. 60% down from normal daily earning average.

Seems like Someone is tinkering with the ad serving algo at google AGAIN.

Iím starting to notice a pattern......you get excellent above average for a couple of days and then a sharp dive for most of the following week. This is crazy!

3:30 am on Mar 29, 2004 (gmt 0)

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Traffic over the last couple of days to my site is steady (same daily average) while earnings are SHARPLY down.

Earnings do tend to drop during weekends for most areas I believe.

4:24 am on Mar 29, 2004 (gmt 0)

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I would have noticed. I'm with adsense since Jul 2003.
No it is sharply down when comparing to what i use to see during the last 3-4 months. I know about the weekend effect. This is nothing like it.

Looks like clicks are not being counted. Thatís what it looks like. Ads displaying fine (and i tried viewing the site from different ip ranges (US, UK, AU etc.)

Something is very wrong and it is worrying like hell...

4:58 am on Mar 29, 2004 (gmt 0)

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Need it also be mentioned that this is the SLOW period for advertising? September leading up to December is the *hot* period. Don't compare February and March to that!

And you can't even compare today to the July to August period, since AdSense was the new super hot thing and people were throwing money at it, testing it out. Things are stabilizing. Big money will return, but only at the appropriate time...

6:49 am on Mar 29, 2004 (gmt 0)

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I disagree. I know what you are saying abut changing ad dollar spending by advertisers. But something like you mention should happen gradually and not sharply over two days (50%-60% of earnings).

Also as i mentioned. I do see ads and plenty of them over the site. It is not like there is a shortage of advertisers. Completely the opposite.

My point is that changing ad spending patterns would have been noticed gradually and NOT over a two days period.

If you are used to earnings of X dollars per day and then oops, you get two days of only 1/2x per day. This is a problem and not a changing ad spending pattern, it is just too sharp to be.

It looks to me like another google stuff-up.

9:22 am on Mar 29, 2004 (gmt 0)

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I think i know what it is.

Google has a new face ....check it out.
This must have somting to do with it, the adword boxes look diffrent and i think that i can see more adword ads per SERP then the nubmer of ads they used to display before...

Anyone willing to comment?

10:06 am on Mar 29, 2004 (gmt 0)

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Something is very wrong and it is worrying like hell...

Hi Max,

Sorry to hear your earnings are down. Your posts in this thread rather indicate that you have all your eggs in the google basket?

You will experience huge fluctuations in earnings doing that. The only way to avoid it is to spread your sites a little more widely.

If you can't do that, you will forever be in that "worrying like hell...." mode, which is no way to be making a living.

TJ

10:33 am on Mar 29, 2004 (gmt 0)

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Easier said then done! Or is it?......empty statement are just what they are empty statement....more details and an example of other SERIOUS BASKETS out there
would be much appreciated.
11:09 am on Mar 29, 2004 (gmt 0)

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I didn't say it was easy, just that you cannot have a reliance solely on one income stream which is out of your control and not expect your income to fluctuate wildly.

Online stores are a "serious" basket of course, and can always be subsidised by AdWords if you are out of the SERPS for any given period. Advertising, I think, must be factored in to the profit margins equation. Reliance on "free" advertising in the SERPS is going to cause similar levels of stress as you're experiencing now (look at any google update thread).

There are a number of members on here making quite serious money with affiliate marketing. I'm doing that at the moment privately, having a content site which drives traffic to an online shop, which we built but is being run by an existing bricks and mortar store. AdSense rounds that sites offerings up quite nicely but if AdSense ever goes pear-shaped, it won't hurt all that much.

AdSense is great for what it is, but if you rely solely on it as your income stream, you will hit dry patches. It's not a case of if, it's a case of when.

TJ

11:51 am on Mar 29, 2004 (gmt 0)

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I'm already running two sites solely dedicated to affiliate marketing products (with nice commissions per product.....average of $20 commission per product which I think is pretty decent).

I by no means suggests that adsense is my main source of income but must admit it is the lion shre of it.

The other affiliate sites were doing pretty well, surpassing adsense per day revenue for a while but then came the recent update and wiped most of the traffic to these sites.

Tried paid inclusions on 4 (other) major engines and it proved to be a major bummer.

Tried adsense for a while, spent days on targeting the right keyprhases, ad wording and what have you not to mention the bidding war...did not see any major improvement.

Donít get me wrong....i have 6 web sites with a total unique of around 12000 per day across the network....

It is not like there is no other revenue, there is (other) nice revenue and a nice spread of programs (like CJ, Clickbank, Amazon, and link share) but earnings is just not like it used to be.

Whenever you think you have something nicely going the SE's turns on you with some major sharp updates and changes.

But enough complaining....maybe Iím getting too old for this game and should start looking for a real job LOL (Iíve been doing this for more than 6 years now
and USED to enjoy it)

[edited by: max_mm at 12:02 pm (utc) on Mar. 29, 2004]

11:58 am on Mar 29, 2004 (gmt 0)

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I guss my point is that what ever you try doing online.

It starts and ends with the search engines. We are all (online marketrs that is) preety much in thier hands!

3:05 pm on Mar 29, 2004 (gmt 0)

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I take your point, but I don't whole-heartedly agree with it.

We're only in the hands of the search engines as much as we decide to be. All businesses rely on "traffic". In a traditional bricks and mortar business, that might be people passing the shop window on the street. If the road gets closed, their business takings will be down. Sure, google ups and changes it's algo far more regularly than the council dig up roads (actually in London I'm not so sure about that lol), but the principle remains the same. It's in the interest of any business to target it's product in as wide a net as possible. You can try various avenues, if they don't provide ROI, you move on and try something else.

Traditional marketing can work as well as internet-specific marketing. That can include advertising in the press for example - targetted magazines and/or newspapers, radio etc.

Content websites can usually quite easily get mentioned in the press - ours features regularly in several key magazines. We notice the difference that makes on AdSense. It costs us nothing, and it's not provided by google. Because it's free, it could stop at any moment. So we don't rely on that income. It's bunce.

If we were suddenly booted out of google, we'd survive. Sure, we would notice the drop, but we wouldn't be panicked over it. We'd be able to relax, look at what happened, and take our time repairing it. But it's also just bunce.

AdSense is obviously your main bread-winner. My point is you cannot expect that to be stable. It will fluctuate wildly. So you have three choices, imo. You expand out widthways and concentrate more on your affiliate marketing, you advertise in the traditional press for your online store, or, you simply accept the fact that in the shake of the dice, your turnover could drop by 50%.

The Google SERPS, and the performance of AdSense, will fluctuate. That's a fact. There's nothing you can do about it. It's not a "screw-up" by google when that happens. In fact, if *their* income goes up, it's a good strategic decision. They're there to make money for themselves.

TJ

[edited by: trillianjedi at 3:21 pm (utc) on Mar. 29, 2004]

3:20 pm on Mar 29, 2004 (gmt 0)

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TJ:

What percentage of your traffic comes in from SEs?

I would guess that most of us get half or more of our traffic from SEs. Maybe not Google, but all of them combined.

I think that SEs hare the highways of internet traffic, and that everything else are local roads. Sure, a site could do without those highway exits, but it wouldn't thrive. {I am not referring to adsense revenue here, just talking about SE traffic}

Of course you could go PPC yourself, but then every visitor costs you money and you better convert or you will be in the red.

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