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Plummeting Adsense CPC

         

pegaweb

3:06 pm on Mar 26, 2004 (gmt 0)

10+ Year Member



Is anyone else experiencing a CPC multiple times lower than it was 6 months ago?

I can't give any numbers, but it's so bad that I'm now seriously looking at moving to TribalFusion or another network.

It seems like the Adsense Bonanza is over. I can only assume that they got flooded with publishers, because it paid so well.

trillianjedi

3:27 pm on Mar 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What percentage of your traffic comes in from SEs?

I would say a bit under half. Of which about 60% of that half is google.

I would guess that most of us get half or more of our traffic from SEs. Maybe not Google, but all of them combined.

I would think that about right.

I think that SEs hare the highways of internet traffic, and that everything else are local roads. Sure, a site could do without those highway exits, but it wouldn't thrive. {I am not referring to adsense revenue here, just talking about SE traffic}

Isn't it about surviving during the periods where you're not thriving though? For me, that's the model of the business that relies mostly on free traffic. But you have to have that survival potential otherwise one subtle google update and you're finished.

If we lost google or free press, we'd feel it, I'm not saying that we wouldn't. We would stop thriving, but we'd be able to survive while we look for something else, or try and repair our search engine ranking.

Of course you could go PPC yourself, but then every visitor costs you money and you better convert or you will be in the red.

If you have a PPC site that does convert (and many here have), then you have, imo, the most perfect internet business available.

TJ

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