Get rid of the best CTR performance channel for more $$?

[FromRocky]

I have a web page, which deals with a niche market and generates a very high traffic. Adsense on this page is very targeted and its CTR goes to the roof. The only problem is that its EPC is at a minimal.

My other source of income from this page is from one affiliate ad, which generates some sales each day. The revenue from this affiliate is higher than the one from Adsense although its CTR is very low.

Do I have to get rid of Adsense on this page completely or block off the competitive Adsense ads to let the affiliate more chance?

[JuniorOptimizer]

How big is the difference in money? If the money from the affiliate site is way more than AdSense, then remove the AdSense.

[jino]

Rocky,

Install the ad monitoring javascript that was posted here recently. Keep an eye on the type of ads being clicked. It may be the ads are generic and very clicky but low paying. Filter these ads out and see if higher paying ones comes through. The formula google uses does not neccessarily put in the highest paying ads on your site. If a 5 cents ads is 3 times "clickier" than a 10 cents ads in the search engine world, you will show the 5 cents ads first. And even though your users have clicked on this ad, it will continue to show throughout. Try removing generic ads from shopping sites, auction sites, price grabber sites etc.

It may also be that an ad is relevant to your site but low paying. You can adjust your text to better reflect your content and still get better earnings. Say you have shiny red widgets. Some ads may pay more for shiny widgets than for red widgets or both. However if your text do not emphasize these characteristic, you will just get lower paying widget ads.

Hope this is not too confusing. HAven;t finished my first cuppa coffee yet.

[FromRocky]

<<How big is the difference in money?>>

Earnings from AdSense is about 25% of the total page earnings.

<<You can adjust your text to better reflect your content and still get better earnings. Say you have shiny red widgets. Some ads may pay more for shiny widgets than for red widgets or both. >>

As Jino suggested, I re-arranged the page content to drive the Adsense to shiny widgets instead of red widgets which my affiliate ad shows. Secondly, the Adsense for red widgets and lower paying ads were blocked off. The early data shows that the affiliate sale has been increased. The new set of Adsense which includes some of shiny widgets is showing. Everything is going the right direction. However, I have to wait at least 2 days to see the result of Adsense earnings.

Thanks for suggestions.