Forum Moderators: martinibuster
When I discussed AdSense in another forum this afternoon, I just realized that, how can we (publisher) avoid others to generate fraud clicks for us?
For example, if a kid or your competetior clicks AdWords in your webpages repeatly, Google will treat this as fraud and Google will think it is you that generate the fraud click, although you are innocent actually.
He is very pleased about this change. But I feel a little worried for him. He is running a fun and entertainment website.
1) Yes, Google may determine that an account has invalid clicks, but that doesn't necessarily mean the publisher will be blamed for them. (A number of us have received e-mails about invalid clicks on our sites' ads and are still with the network.)
2) It's reasonable to assume that Google looks at a number of factors when determining whether a publisher with invalid clicks should be removed from the network. Such factors might include the statistical probability of repeated invalid clicks (due to the topc or the nature of the audience, for example) and whether the site's revenues are high enough to cover the administrative overhead needed to investigate and make adjustments for invalid clicks.
Also, don't forget that AdWords ads on SERPs can attract invalid clicks by kids, curiosity-seekers, advertisers' competitors, etc. Invalid clicks have been around for as long as the PPC advertising model has existed. They aren't unique to AdSense.
we have to rely on them to make the right diagnosis and take the correct action
This is the part I dont like. The algorithms are kept secret and therefore cannot be independantly audited.
As time goes by, this will continue to crop up on the agenda again and again.
This is the part I dont like. The algorithms are kept secret and therefore cannot be independantly audited.
Of course the algorithms are kept secret. That's like a bank keeping its scurity precautions secret. Why make life easier for crooks?
Independent auditing is a fairly common business practice as I understand it.
<added>This would certainly effect my decision of whom to place thousands of advertising dollars with. Its not everything - but its something</added>
If ip: 10.0.0.1 clicks my ad, then google will log the click and pay me for that click.
I don't know about that. Clicks coming from 10.0.0.1 are probably from employees of the web hosting company, which would be ok, but some people may host their own sites... I would expect Google to just ignore any clicks coming from private network addresses.
Also, don't forget that AdWords ads on SERPs can attract invalid clicks by kids, curiosity-seekers, advertisers' competitors, etc. Invalid clicks have been around for as long as the PPC advertising model has existed. They aren't unique to AdSense.
I wouldn't call the first two examples "invalid", just revenue-free!
Any well-designed PPC campaign must take into account a percentage of clicks that are perfectly fair and valid but useless. It's one of the things that makes PPC budgeting difficult for the newcomer to judge accurately.
