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How to get rid of public service ads

Frustrated

     
3:31 pm on Jul 25, 2003 (gmt 0)

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My site has been running AdSense for about two weeks now. My site is all about books and book reviews and has over 200 pages with more added every week. The AdSense ads are running on about 70% of the pages and I add them to every new page. Most of the ads are generic book ads, which seem appropriate for my site. Some are targetted more specifically to the author, title, or topic of any particular book page.

There are pages, though, where the only thing that runs are public service ads. Some of these are lengthy book reviews. I can't understand why AdSense is still running these ads on these pages? If they can't find something specific about that book, author, or topic, why not just run the generic book ads?

I can't figure out what to do besides remove the AdSense code for those pages. What's the point if they're never going to run anything related? Any ideas?

3:34 pm on July 25, 2003 (gmt 0)

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I looked at 3 of your review pages at random, and they were all running targeted ads ;)
3:35 pm on July 25, 2003 (gmt 0)

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Maybe Google thinks the page is about "Common Nonsense - Reviewed by J. Jones" rather than about books. Check your page optimization and try tweaking it.

Or, it's possible Google hasn't yet spidered that page for Adsense.

I've found that Adsense gets smarter with time - pages that were initially running generic ads are now running more targeted ones.

3:40 pm on July 25, 2003 (gmt 0)

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Wrgvt, I was able to get a public service ad by going to what appeared to be one of your newest listings. I think your problem could be just a timing issue with spidering & indexing.
5:36 pm on July 25, 2003 (gmt 0)

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Perhaps I just need to be more patient. Some of this doesn't add up, though. More recent additions to my site often have topic-related ads than some of the older pages. One thought might be that some of the older pages are already spidered and when I added the new page with the AdSense code, they get spidered almost immediately.
11:12 pm on July 25, 2003 (gmt 0)

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Anyone else thinking that those public service ads are stupid? I'd rather have 0 ads on a page, or links to search results from google related to my pages his content than those PSA.

Why? :
- Most of them are for American organisations, and mostly a lot of your visitors will not be coming from America.
- A visitor will find it strange that a website serves PSA, and possibly gets less trust in it.

I mean a text saying :
"Donate to Charity
100% Tax-Deductible Donations Free Pickup. No Hassles!
www.giftsforsight.org"

I mean, this does just looks strange! I'm from Europe and I have never heard from that organisation, so I don't even know if they are legit. And if they don't for example put the money they receive in their own pockets..

11:36 pm on July 25, 2003 (gmt 0)

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maybe instead of public service ads, google should display the ads that matches your home page as a defaultlast resort. this assumes your index page better matches the whole content/theme of your website than the public services ads.
1:43 am on July 26, 2003 (gmt 0)

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Guang, I think sometimes Google does what you suggest. I have a site running Adsense where the ads seemed generic for the site topic, even though the pages clearly would have generated a more targeted ad. After a week or so, these pages seemed to get ads with a more relevant focus.
4:02 am on July 26, 2003 (gmt 0)

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wrgvt, looks like we're in the same "industry"!

I've noticed that some of my reviews always have public service ads - and the reason for that seems to be a high density of "negative" words (as mentioned in AdSense FAQ).

By negative words, I mean words like "corruption", "death", etc. which advertisers may not want to be associated with.

5:37 am on July 26, 2003 (gmt 0)

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Actually, there's an AdWords ad for keyword 'death':
"Search Death Records.
Find & Access Death Certificates &
anyone's Death File."

Not trying to contradict you, just got curious and did
a search.

Andy

6:05 am on July 26, 2003 (gmt 0)

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<grin> I assume "negative" filtering is disabled for advertisers who pick "negative" keywords.
2:35 pm on July 26, 2003 (gmt 0)

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By negative words, I mean words like "corruption", "death", etc. which advertisers may not want to be associated with.

When I first started using Adsense one of my sites had targeted ads on about 70% of the pages. Then it suddenly went down to about 10% for a few days. Google told me that in part it was because of "negative content" and they also mentioned that at this time they only server "family friendly" ads (I later told them that's fine because I cannot show non-family-friendly ads on the site). They didn't elaborate, but I guessed it had to do with the fact that the site in question deals with crime and legitimate content had words such as murder, rape and porn. I contacted them and explained the situation, including how they had been showing ads that were well-targeted, and they told me this is a problem that they're working on.

The percentage of pages showing targeted ads began increasing about a week after they last contacted me.

3:51 pm on July 26, 2003 (gmt 0)

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Does anyone know how a charity gets the Public Service Ads? Are they free or what?

I do not mind them too much but would love more targetted PSA's so if your IP is Thailand you would get Thai charities etc.

2:25 am on Aug 1, 2003 (gmt 0)

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Lately, I've noticed that pages that previously had well-targeted ads now occasionally show public service ads. Then later in the day they go back to the targeted ads.

At one point, I checked about 10 or 15 pages on my site and they all had public service ads. The next day, they were all back to targeted ads.

As long as I'm getting more clicks and more commission, I'm not complaining.

Beth

3:01 am on Aug 1, 2003 (gmt 0)

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Anyone else thinking that those public service ads are stupid? I'd rather have 0 ads on a page, or links to search results from google related to my pages his content than those PSA.

I couldn't agree more. I'm really sick of the PSAs. Google has not been very forthcoming about the details of these ads. From what I've been reading, it appears as though we're not getting paid for them. That means that we're being forced to donate our space to charity by participating in the program. In the US, most of these charities offer tax incentives for donations. But without Google giving me a record of my adspace donation, I have no way to claim any tax deductions. This seems to be a rather unfair practice on Google's part. We definitely need some clarification here.

3:07 am on Aug 1, 2003 (gmt 0)

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The public service ads are ok, but sure, we'd all rather have paying ads!

In my case, there are a couple of the "charities" that I didn't care for, so I added them to my filter list and they stopped showing up.

If you really dislike them that badly, you could probably add them all to be filtered out and see what ends up in the space.

3:13 am on Aug 1, 2003 (gmt 0)

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Ssjxxx, I'm not sure how this is unfair. If Google has no ads to show for a particular page, would you prefer they just have a white box? Why not put the space to some sort of minimal good use?

I can assure you that Google would prefer to be running paid ads, too. They would only run the PSAs if they had no paid ads to display.

If you are seeing lots of PSAs, it's probably content-related. Either Google doesn't know what the page is about, or that topic doesn't have enough ads. The bottom line is whether the Google program works for your site or not. If it compares favorably with your alternatives, keep it. If it doesn't, dump it.

1:04 pm on Aug 1, 2003 (gmt 0)

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In my case, there are a couple of the "charities" that I didn't care for, so I added them to my filter list and they stopped showing up.

yeah! actually I would love to put there some charities about which I do care rather than those proposed by google....

2:06 pm on Aug 1, 2003 (gmt 0)

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Does anyone know how charities can apply to be added?
3:19 am on Aug 2, 2003 (gmt 0)

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The public service ads seem to be running much longer (for new content) than they were a couple of weeks ago. I'd guess this reflects the number of new sites that have been accepted and extra work the spiders have to do.
4:15 am on Aug 2, 2003 (gmt 0)

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div01 I will second that and for us it is a little problem as we need the ads to be updated asap. But these last two days it seems to be taking a very long time for the targetted ads to appear.

Pages we added 30, 31 July and 1 August are still not showing targetted whereas before it was nearly instantaneous for pages such as this with similar content length etc.

Hope this improves.

3:03 pm on Aug 2, 2003 (gmt 0)

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I'm considering AdSense for my web site, however, the topic area is environmental concerns and I'm afraid all I would get is PSAs. My intent with the web site is to provide environmental information, but I need some revenue to offset domain name and advertising costs, etc.

I'm assuming you do not get paid for clicks on the PSAs. Is this correct? Would I be better off accepting graphic button-type advertising from environmentally friendly products/services? Would Google deny me AdSense ads if I tried to do both?

Appreciate any help here. Thanks

3:30 pm on Aug 2, 2003 (gmt 0)

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I believe there is some sort of negative content issues and we should investigate in detail, I started a thread to this effect here: [webmasterworld.com...]

SN

8:21 pm on Aug 3, 2003 (gmt 0)

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If you really dislike them that badly, you could probably add them all to be filtered out and see what ends up in the space.

They don't get filtered out. 24 hours after adding them to the exclude list, they all still appear. Maybe none of them can be excluded.

I wouldn't mind if they were geo-targeted, but ads for local US charities are fairly pointless in most of the world.

Burst (ad network) used to handle this (at least when I was a member, years ago) by allowing the site publisher to set the "default ad" to be either their house ad/charities OR to load your own banner, but this is a little trickier when the "banner" has "ads by google" on it which would have to be removed in that case.

Rob

8:33 pm on Aug 3, 2003 (gmt 0)

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amerigal,

Do some test searches for things you would expect your content to show up for. If there are adwords there, it would be reasonable to expect them to show up on your site. If not, you would probably be looking at PSAs.

8:53 pm on Aug 3, 2003 (gmt 0)

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Thanks Slade.
Does Google AdSense allow button/graphic type ads on the same page as AdSense? I'm talking about static ads not exchange type ads.

Their guidelines are a little confusing to me.