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First channels report analysis

I can't believe

     
8:51 am on Mar 21, 2004 (gmt 0)



I've run my first report with the per-channel stats. It's a great tool.

Toughts:
a) the webmaster's sections are improductive
b) best placement is the near the top of the page
c) hidden borders make better that obvious borders

Bye. (I got a lot of work to do this morning changing some thigns on my sites.)

10:52 am on Mar 21, 2004 (gmt 0)

10+ Year Member



Need to see a few more days of data before I rush off to change anything.

Maybe after 7 days you will get a much more clearer picture on how your channels are working.

10:54 am on Mar 21, 2004 (gmt 0)

10+ Year Member



I have my first days channel reporting and all I can say is GREAT!

I have tried a couple of the 3rd party scripts but the adsense stats are better as they pull everything together......

I can now work on the area of my site that need it and leave well alone the areas that are getting good results...

Thank you adsense........

11:55 am on Mar 21, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Analysis shows forum traffic to be essentially useless.

Also, very low rates with Ads on the top of Page with long articles.

12:06 pm on Mar 21, 2004 (gmt 0)

10+ Year Member



Analysis shows forum traffic to be essentially useless.

Yes I have found that. Forum traffic is an absolute waste of space. I have removed adsense from my forum. For a CTR of less than 2% it is just not worth dragging down my brand name.

12:24 pm on Mar 21, 2004 (gmt 0)

10+ Year Member



Indeed a great tool.

I came to one conclusion so far - rather than having highly priced ads, it is A LOT better to have highly TARGETED ads. You get less EPC, but helluva more EPM (Earning per mille) because of much better CTR.

I'm definitely going to try to get rid of the - albeit high EPC - ads for web hosting or domain registration, to get lower EPC but better targeted ads that will interest the readers.

2:15 pm on Mar 21, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I got what looks like a few hours of the 19th trickling in.

A great tool indeed, frankly there is not muchI can or want to do in the way of layout change, but if the numbers hold after I have enough data, I might end up not advertising in adwords anymore.

Frankly the EPC from the site that I am advertising seems worse than I imagined.

3:16 pm on Mar 21, 2004 (gmt 0)

10+ Year Member



Wow. A site that I used to think was not worth keeping online has out performed my other sites by a 2 to 1 margin. Of course this is only data from Friday which makes it statistically irrelevant, but it is still a shocker to me.

Time to make some changes...

4:23 pm on Mar 21, 2004 (gmt 0)

10+ Year Member



It is interesting.. Sites I didn't think anyone was clicking on and making money, are.

It will be very interesting now to play around with colors on one website and see its effects.

BZ

5:37 pm on Mar 21, 2004 (gmt 0)

WebmasterWorld Senior Member annej is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Also, very low rates with Ads on the top of Page with long articles

Very intersting. I haven't set up my channels yet but it looks like doing a comparison of short article pages, long article pages and index pages would be a good way to try first. That might mean more than which domain.

Thanks everyone for the all the info. It will be interesting to see how results look after a week.

8:53 pm on Mar 21, 2004 (gmt 0)

10+ Year Member



>runboard
I came to one conclusion so far - rather than having highly priced ads, it is A LOT better to have highly TARGETED ads. You get less EPC, but helluva more EPM (Earning per mille) because of much better CTR.

Bit of an eye-opener for us along the same lines. General page with masses of visitors CTR x%, targeted search results page 6x% CTR. Same as you, lower EPC but much better revenue.

Guess this is partly an illustration of how surfers have learnt to ignore ads. that they perceive as 'general'? In fact come to think of it that's exactly what everyone I know does - just nice to have the evidence.

Although will wait a week or so in case its a freak result!

9:10 pm on Mar 21, 2004 (gmt 0)

10+ Year Member



<quote>Indeed a great tool.
I came to one conclusion so far - rather than having highly priced ads, it is A LOT better to have highly TARGETED ads. You get less EPC, but helluva more EPM (Earning per mille) because of much better CTR.

I'm definitely going to try to get rid of the - albeit high EPC - ads for web hosting or domain registration, to get lower EPC but better targeted ads that will interest the readers.

</quote>

All this EPC EPM CTR WD-40 JFK WMD adsense needs a guidebook to help people sort through these airport codes that are common in adsense conversations!

9:22 pm on Mar 21, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



As my channel data hasn't shown me anything of use yet (only a partial day's worth of impressions on two websites and nothing more), it is good to read what others are finding out. Thanks!
9:58 pm on Mar 21, 2004 (gmt 0)

10+ Year Member



All this EPC EPM CTR WD-40 JFK WMD adsense needs a guidebook to help people sort through these airport codes that are common in adsense conversations!

...or a website
...would it be allowed to run Adsense?
Now there's a thought...

10:45 pm on Mar 21, 2004 (gmt 0)

10+ Year Member



One thing that jumped out at me is how unproductive my home page is. It gets the most traffic, but no click-thrus. I've been considering removing the ads on my home page for a while. This may make my decision easier.

There are some channels I thought were performing better than they are and some that I didn't realize were performing as well as they are.

This information will be of great help to publishers when running our own advertising campaigns. We won't be operating in the dark anymore throwing money away at aspects of the site that are not producing results.

Nice feature and much needed :-)

11:21 pm on Mar 21, 2004 (gmt 0)

10+ Year Member



Same here! Homepage results is terriable (well not that bad. but not near as good as the rest of the site) on my site too. See: [webmasterworld.com...]

I have one channel that is doing excellent! I had no idea that my profits were coming all from this specific channel. I have learned a lot thus far, and we're just getting started :) I should be able to double my profits (so will google :P) since I now know so much about what works and what doesn't.

1:55 am on Mar 22, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I got what looks like a few hours of the 19th trickling in.

Twelve hours later and the data is still stuck. Well at least today seems like is going to be not that bad for a Sunday, so I guess I can wait a few days to do some analyzing.
8:19 am on Mar 22, 2004 (gmt 0)

10+ Year Member



I'm getting some good channel stats. By the way, there are only maximum of 20 channels because the report forms use the GET HTTP method. The URL can only be so long, so that is probably one reason they limit the channels.
4:02 pm on Mar 22, 2004 (gmt 0)

10+ Year Member



I don't think the length of the URL is the issue. Many more channels than just 20 channels can be encoded in only one ASCII character.

1: a
2: b
...
21: u :-)

 

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